The Aaron LeBauer Show

Are you struggling to advertise your business or clinic? Can’t find a way to make Facebook ads profitable? Then this episode is for you! Join Aaron as he talks with Alex Engar, a Digital Marketing Expert. Alex wants to help physical therapy entrepreneurs develop strong online marketing strategies.

Listen to today’s episode to find out the biggest mistakes people make in digital marketing. Take advantage of the resources you already have! Hear how you can create the perfect content for your target audience and find the resources to help you do it!

“There’s a lot of other stuff you need to have in place before running ads becomes a profitable activity for your business.”

-Alex Engar

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Why Alex knew he wasn’t a good fit to work in the standard health care system and why you don’t need to be scared to go outside the lines with physical therapy

- Frustrated with clinical systems? You don’t have to quit the field of physical therapy. How Alex has worked in physical therapy without being in a clinic.

- How to make business partnerships work: Filling roles and making decisions as a team to create a business that meets people’s needs

- The biggest mistake entrepreneurs make in online business marketing: How to be active in your content to create funnels towards your product

- Why you must INVEST in your business to thrive: The mindset you need to start a business with a successful digital market

- Find your path of least resistance for results. What you can look for to achieve the marketing you need for your business

- What you need to have implemented in your business and marketing BEFORE you run your first Facebook ad

- Figuring out your weak points: Why paid marketing can help you gather data and identify what you need to improve in your marketing

- What ad types you need to look into as a physical therapy entrepreneur and why building an audience will help your confidence and business security

Episode Resources:

- Advertising Help for PTs: https://www.adsforpts.com/

- Facebook Group: https://www.facebook.com/groups/HealthcareDigitalMarketing/

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - 

If you are struggling to grow your clinic or find success in your practice, it might be because you are afraid of success! Today’s show examines that all you need to offer is the best value to your customers so it becomes easy to find success.

In this episode, John Davidson joins Aaron to talk about his experience as the owner of GSO Crossfit and Calso Physical Therapy. Hear how you can use a few simple principles to create the best exercise or physical therapy experience out there. Success is right at your fingertips, so go get it!

“Are you gonna invest in yourself, spend the money, and do what you need to get better? Or are you going to continue with the status quo?”

-Dr. John Davidson

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- The 2 things physical therapists struggle with the most and how Crossfit and a cash-based practice fixed those things for John

- Think like the customer: What do you need to change about your mindset to make the switch to cash-based physical therapy

- In advertising and in practice, why it is O.K. to disagree with physicians and help people heal the RIGHT way

- Not your typical gym: How John has modified Crossfit to be an excellent source of fitness and health

- Why workouts NEED to be adaptable to the person’s needs: People need to be healthy, not exercised to the point of failure

- The keys to having a successful gym and a successful clinic: How John has progressed as an employer to guarantee good hires for his staff

- Hire Slow and Fire Fast: What your hiring process and your approach to firing employees should look like

- The #1 thing John learned in 2018: What it takes for you to grow your clinic and avoid the negative side of what can happen

- The #1 thing you need to implement in all areas of your life to start growing your clinic, improving your personal abilities, and providing for your family

Episode Resources:

- Clinic Website: https://www.calsopt.com/

- Crossfit Website: http://www.gsocrossfit.com/

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - 

Finding it difficult to make your business stand out? Identify your area of expertise and display its value! Eric Bach joins Aaron on the CashPT Lunch Hour to share how he became a successful business owner. As the founder of Bach Performance and Bach Business Coaching, Eric knows how to maximize success in the business world. Listen to find out how you can expand your business by improving your sales abilities and advertising the quality of your service!

“When I charged a higher rate, people became more committed and we're getting better results.”

-Eric Bach

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

In This Episode:

- Transitioning from passion to business: What you need to do take your passion and turn it into a business

- Whether it be for football or for business, you need direction. Why having a coach in all areas of life will drive you to success

- The steps Eric took to get out of the hole and find success in every situation and what you can do to use copyright to get an edge in your industry

- How to make your business, your expertise, and your potential stand out: The fundamental things Eric has done to expand his business and sphere of influence

- Why you need to understand the value of sales and how you can improve your marketing tactics to benefit your business AND the customers

- How to prepare for your sales calls, provide incredible service for your clients, and become comfortable asking tough questions of your clients

- Closing the deal: What you can do to take people’s mindset beyond the financial expenses and focus on the results they want

- Taking your business from small to successful! What Eric has done to create an efficient and repeatable communication service to promote customer growth

Episode Resources:

- Website: Bachbusinesscoaching.com

- Eric's Instagram: instagram.com/bachperformance

- Bach Business Coaching: Bachperformance.com

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

- Twitter - https://twitter.com/AaronLeBauer

Mobile Physical Therapy and side businesses can actually be extremely successful. And it’s easier than you think! Aaron invites F Scott Feil, DPT on to the show to tell you how to take advantage of the side hustle opportunity. Listen to hear why you will be risking almost nothing to give a side business a try. So what are you waiting for?

“There literally is no failure unless you stop trying.”

-F. Scott Feil

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

Time Stamps:

1:20 - F. Scott’s background and how he made his way through the education system

5:48 - The beginning of F. Scott’s practice and why he transitioned out of insurance practices

8:44 - How insurance company premiums limit options and reduce financial viability for families

14:38 - Mixing home health and mobile PT--how to run a cash-based side hustle and market yourself successfully

19:50 - Why side hustles are possible for you and how you can strategize to make your mobile PT successful

25:25 - Why would anyone pay cash for physical therapy? Here F Scott’s answer to that question

33:29 - Why school prices and student loans keep growing and what F Scott has to say about this problem

39:59 - How you can get in contact with F Scott and why you need to give side hustles a try

Resources:

• David Bayliff
• Mobile PT League
• HET Podcast
• The Fantasy Doctors Podcast

Connect with F Scott:

• PTEducator.com
• Facebook
• Twitter
• LinkedIn

Connect with Aaron:

• Facebook

You can take the marketing skills of the Chiropractic field and apply it to your cash-based PT practice! Join Aaron as he speaks with Dr. Ed Osburn, a Chiropractor and host of the podcast The Chiropractic Philanthropist. Learn how to improve your marketability and increase sales with the help of Ed’s extensive experience.

“Entrepreneurs are people who want to grow their business.”

-Dr. Ed Osburn

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

Time Stamps:

1:32 - How Ed overcame medical issues and family problems to establish his own podcast

3:38 - Why helping people gain freedom and find success is a profitable business for you

6:06 - Hiring people and creating a podcast may be the key ingredients for growing your business

9:16 - Starting a podcast is within your reach! How you can start your own podcast

11:53 - What you need to do to improve your sales abilities and your financial management

16:39 - Are Chiropractors better at sales than any other doctors? What we can learn from the Chiropractic business’s marketing skills

21:01 - The difference between being an entrepreneur and being an employee: How you need to change your mindset in running your own cash-based business

23:48 - Why you need to seek out marketers and learn from their business

Resources:

• The Chiropractor's Laptop Lifestyle Podcast
• YouTube Video of this Episode

Connect with Ed:

• Facebook
• Twitter
• LinkedIn
• TheChiropracticPhilanthropist.com

Connect with Aaron:

• Facebook
• Instagram
• Twitter

Want to know a powerful tool for any practice in any town? Listen to today’s episode to find out how networking can be the key to your practice’s success!

In this episode, Aaron interviews Hollan Oliver, the owner of Coastline Therapy and creator of the home exercise software Healigo. Hear how networking let Hollan start a cash PT practice in a seasonal town of 1500 people. If you want to increase your business, then sit back and learn how to take the next step towards a better network.

“Be interested, not interesting and [business] will come to you.”

-Hollan Oliver

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

Time Stamps:

1:31 - Hollan Oliver’s background and her odd path to physical therapy

6:17 - Why Hollan decided to start a cash PT practice in Deer Ilse, Maine, even though it is a seasonal location.

9:28 - Combining lobster trapping with physical therapy. How to adjust your practice to your client

11:10 - How to start your practice the right way through networking. Even your family connections can help!

16:01 - Why your community is important and how you can improve your business through your emails and newsletters

20:55 - The beginnings of Healigo and its benefits for modern physical therapy

26:26 - How to start your own cash PT practice and begin developing your own network

29:51 - What you need to do to get established in your community and promote your practice if you are struggling to get started

Resources:

• Healigo
• Coastline Therapy
• Coastline Therapy Instagram

Connect with Hollan:

• Facebook
• Twitter
• LinkedIn
• Email

Connect with Aaron:

• Facebook

On today’s episode of The CashPT Lunch Hour, Aaron talks with Irene Diamond.  Irene developed Active Myofascial Therapy (AMT).  Irene got her degree in rehab therapy after she broke her neck at the age of 15 falling off the shoulders of her acrobatic partner and was in complete paralysis. In her practice, Irene helps her patients understand that they can not guarantee the will be 100% by the time they are finished with their sessions, but that her practice makes it very clear on what they can help their patients achieve.  

“Guarantee them that they will feel that their money and time have been well spent.”

-Irene Diamond

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

Time Stamps:

3:50 - How Aaron knows Irene

5:21 - Number 1 secret to keeping and maintaining your physical therapy career

9:00 - What is B.P.S.

16:15 - Why is public speaking so important?

21:25 - Irene shares the four phases of care

27:50 - The infamous “What if” question

30:40 - What can we guarantee?

37:02 - Why should we ask open-ended questions?

40:03 - The number one thing that Irene has learned and integrated into her practice

Resources:

• Active Myofascial Therapy (AMT)
• We give back Program
• Diamond Club - Invitation Only
• Massage Envy

Connect with Irene:

• Website
• Coaching Website
• Facebook

Connect with Aaron:

• Facebook
• Instagram
• Twitter

More often than not, the root cause of our stress and pain is money. Will Butler specializes in helping people manage stress and pain by managing their finances. Will is a physical therapist turned financial advisor. On today’s episode, Aaron and Will delve into the topic of good debt, bad debt, and how to handle it. You’ll learn, among other things, where and how to start investing even if you still have debt.

“You can’t plan a successful business when you’re letting the debt dictate your decision.”

-Will Butler

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

Time Stamps:

03:17 - Will’s background and what happened to his family that led him to what he’s doing now

11:40 - How Will transition from being a clinical PT to being a financial advisor

18:00 - Good debt and bad debt - how to pay your debt by making smart decisions

25:12 - How to invest in real estate and/or stock market even if you have debt

31:04 - Credit card, when to use it to loan a car or invest to create opportunity

32:26 - The importance of putting your money in several ways

35:53 - Three steps that you can do if you want to start a business or invest while paying a debt

39:54 - What legal protection you must have for you, your family, and your assets

44:11 - Will’s money advice for students

Resources:

• Cashptchecklist.com
• www.cashptmastermind.com
• Financialphysio.com
• Dr. Jared Cassaza

Connect with Will:

• Set up a time to chat with Will
• Facebook
• Twitter
• LinkedIn

Connect with Aaron:

• Facebook

Having a niche allows you to be successful even when there are other clinics vying for the same customers. Learn how to develop your niche on today’s episode featuring Kevin DeGroot. Owner of TZero Physio and the Triathlon Injury Support Group, Kevin shares how he developed his niche and why you should do the same.

Join Aaron and Kevin as they discuss how your niche will not only help your business but could help other people’s businesses as well! Catch more on how to be successful in your community and use your niche to establish your network.

“If we can go together, we can go a lot further.”

-Kevin DeGroot

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

Time Stamps:

1:40 - Introducing Kevin DeGroot and how he narrowed his focus to triathlon physical therapy

7:18 - How Kevin realized he was actually working for the physician and front desk rather than his client, and how he made the switch to his own cash PT practice

13:58 - The benefits of owning your own business and why you should consider making the step to starting your own practice

18:37 - Build your business around community and family. What you can do to promote family in your own life and in your employee’s lives while also making yourself an expert in your field

24:20 - What you can expect from Kevin and TZero Physio in the future: closing the middle ground between the professional and amateur athlete

31:36 - How to set up an online resource that benefits your patients and promotes further care beyond what we normally could accomplish

36:33 - The #1 thing you need to do when starting up an online resource for your patients and practice and the #1 thing you can do to bring patients into your clinic

42:23 - How you can grow your clinic without competing with other cash PT clinics in the same area

47:10 - 4 ways to get your business going and get out of the first stages of developing your cash PT practice

Connect with Kevin:

• Instagram
• LinkedIn
• Facebook
• TZeroPhysio.com
• Kevin’s Triathlon Injury Support Facebook Group

On today’s episode of The CashPT Lunch Hour, Aaron talks with Nicole Coleman, a Pelvic and Core physical therapist.  Aaron and Nicole talk about, not only the core and pelvic muscles and how to strengthen them, but also how the pelvic and core muscle could be the cause of other pains throughout the body.

“If we can’t get down to the core of the issue, you’re not going to see the improved outcome.”

-Nicole Coleman

What do you want to hear from the CashPT Lunch Hour?

Tell us here!

10x Your Marketing, 10X Your Action, 10X Your Thinking, 10X Your Income, and 10X Your Impact in 12 Months or Less with The CashPT Platinum Mastermind!

Learn More Here!

Time Stamps:

2:35 - Who is Nicole Coleman and how did she find out what her niche would be

7:30 - Nicole wants to help people get better moving and taking care of their bodies

20:40 - The first appointment is almost always full of tears

22:18 - The external reasons that you are telling yourself, as opposed to the internal cause

25:46 - The number one reason the older generation are admitted to nursing homes

34:22 - How to activate the pelvic core

50:00 - Insurance companies are dictating our healthcare

51:29 - Number one advice for those that don’t want to own or start a clinic, but want to help others

Resources:

• Michigan Medicine

Connect with Nicole:

• Instagram
• Facebook
• Website

Connect with Aaron:

• Facebook
• Instagram
• Twitter
• LinkedIn