Are you struggling to advertise your business or clinic? Can’t find a way to make Facebook ads profitable? Then this episode is for you! Join Aaron as he talks with Alex Engar, a Digital Marketing Expert. Alex wants to help physical therapy entrepreneurs develop strong online marketing strategies.

Listen to today’s episode to find out the biggest mistakes people make in digital marketing. Take advantage of the resources you already have! Hear how you can create the perfect content for your target audience and find the resources to help you do it!

“There’s a lot of other stuff you need to have in place before running ads becomes a profitable activity for your business.”

-Alex Engar

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In This Episode:

- Why Alex knew he wasn’t a good fit to work in the standard health care system and why you don’t need to be scared to go outside the lines with physical therapy

- Frustrated with clinical systems? You don’t have to quit the field of physical therapy. How Alex has worked in physical therapy without being in a clinic.

- How to make business partnerships work: Filling roles and making decisions as a team to create a business that meets people’s needs

- The biggest mistake entrepreneurs make in online business marketing: How to be active in your content to create funnels towards your product

- Why you must INVEST in your business to thrive: The mindset you need to start a business with a successful digital market

- Find your path of least resistance for results. What you can look for to achieve the marketing you need for your business

- What you need to have implemented in your business and marketing BEFORE you run your first Facebook ad

- Figuring out your weak points: Why paid marketing can help you gather data and identify what you need to improve in your marketing

- What ad types you need to look into as a physical therapy entrepreneur and why building an audience will help your confidence and business security

Episode Resources:

- Advertising Help for PTs: https://www.adsforpts.com/

- Facebook Group: https://www.facebook.com/groups/HealthcareDigitalMarketing/

Connect with Aaron:

- Facebook - https://www.facebook.com/AaronLeBauer/

- Instagram - https://www.instagram.com/aaronlebauer/

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