Whether you’re just launching your practice or ready to scale, marketing is essential—and often the most daunting part of running a coaching business. Lauren introduces guest Veronica Romney, a marketing leader with a career spanning over 16 years and notable roles, including Chief of Staff at BuzzFeed. Veronica brings a unique perspective on marketing as a tool for empowerment and authentic connection, and in this episode, she breaks down the top five mistakes coaches make in their marketing. 

For coaches feeling overwhelmed by marketing or unsure where to start, Veronica's insights on ethical persuasion, storytelling, and client-first language are game-changers. They discuss the importance of relationship-building, creating client-centered content, and understanding that mastery in marketing is about meaningful engagement, not perfection. Whether you're a new coach or looking to elevate your business, Veronica’s strategies can empower you to serve authentically, attract clients, and build a fulfilling, prosperous coaching business.

Get ready for a mindset shift as Veronica reveals how effective marketing can feel effortless and empowering, allowing you to serve your clients authentically and attract those who need your expertise.

Find out more about Veronica Romney at www.veronicaromney.com

Find out more about Lauren Brollier Newton and the Brave Thinking Institute at www.bravethinkinginstitute.com/coach-certification

1. Market the Transformation, Not the Method – Focus your messaging on the life-changing benefits your clients will gain, such as better relationships, confidence, or clarity, rather than explaining the process.
2. Start with One Platform and Master It – Identify the platform where your audience spends the most time, and commit to it. Consistency and familiarity are more effective than being sporadic across multiple channels.
3. Lead Your Marketing Vision – When hiring support, remember that they are there to assist, not set your strategy. Clearly communicate your vision and goals, so your brand remains aligned with your unique values.
4. Patience with Proven Strategies – Give each strategy enough time to succeed and avoid switching tactics too quickly. Marketing requires persistence to build credibility and client trust.
5. Use Stories to Build Connection and Trust – Storytelling, whether from your own journey or client successes, creates a memorable and emotional connection that engages prospective clients and makes them feel seen and understood.

Join Lauren Brollier Newton in the Life Coach Accelerator, a free, 5-day challenge crafted for both aspiring and experienced coaches who want to elevate their practice. You’ll discover your true purpose, define the clients you’re meant to serve, and learn essential steps for a successful coaching business. From avoiding common blocks to setting prices confidently, the Life Coach Accelerator is a powerful way to kickstart your career and make a meaningful impact.

Take the first step toward your abundant coaching career today—join the challenge now!

In this revealing episode, Lauren Brollier Newton, host of The Abundant Coach, addresses the most common mistakes coaches make when marketing their services. She explores the importance of focusing on the result rather than the process, choosing the right marketing path, and mastering the art of storytelling to create connections. Lauren also discusses how to effectively work with independent contractors and avoid giving up on proven marketing methods too early.

Packed with real-world insights and relatable examples, this episode is a must-listen for any coach who wants to refine their marketing approach, boost client attraction, and avoid costly pitfalls. Join Lauren as she shares the top missteps and practical solutions for a more impactful, aligned marketing strategy.

Throughout the episode, Lauren provides practical, easy-to-implement strategies for coaches to avoid these marketing mistakes. She encourages listeners to focus on client results, master a single marketing channel, clearly communicate their vision, be persistent with proven methods, and embrace storytelling in their marketing efforts.

1. Sell the Result, Not the Process: Clients are interested in the transformation they’ll experience, not the intricate steps or methods of coaching. Focus on the benefits and outcomes they’ll gain, rather than explaining your process in detail.
2. Pick a Single Marketing Pathway to Master: Trying to juggle multiple channels without focus often leads to diluted efforts. Choose either an online marketing approach (like social media or email funnels) or an in-person strategy (like local networking or events) and work to master it before expanding.
3. Own Your Vision When Working with Contractors: Don’t expect independent contractors or team members to inherently understand your vision or run the business for you. Communicate your goals clearly and learn enough about the processes they’re handling so you can provide direction and oversight.
4. Stay Consistent with Proven Marketing Methods: Don’t give up too soon on strategies that have worked for others in the coaching industry. One or two failed attempts don’t mean a strategy won’t work—refine, test, and persist to see results.
5. Use Storytelling to Connect with Clients: Stories resonate more deeply with potential clients than facts or theories alone. Share personal stories, client transformations, and relatable scenarios to create connection and demonstrate the impact of your work.

Take our Meant to be a Life Coach Quiz! Discover your distinctive coaching skills, gifts, and talents, and learn the common pitfalls to avoid for a successful career in coaching. Find your path to coaching success faster—take the quiz now!

On this powerful episode of The Abundant Coach, host Lauren Brollier Newton sits down with Brian Proctor, son of the iconic coach Bob Proctor. Brian opens up about his journey alongside his father, their shared path in personal development, and his own deep-seated commitment to transformation. From pioneering email marketing in the early 2000s to publishing impactful books, Brian discusses the principles that drive lasting success and how to stay connected to purpose when building a coaching business.

Brian’s story isn’t just about legacy—it’s about learning to be yourself in a field full of big personalities. Together, he and Lauren explore:

• How to maintain authenticity when living up to a legacy
• The essential role of “psychic income” in a coaching business
• Practical insights on email marketing then and now
• Finding the balance between business growth and long-lasting client relationships
• Key teachings on personal growth and transformation passed down by his father, Bob Proctor

Join Lauren and Brian for a conversation that blends practical wisdom with deep inspiration—perfect for coaches, aspiring coaches, or anyone who wants to build a legacy of purpose-driven work.

One of the most compelling parts of the conversation centers on the importance of authenticity in building a lasting legacy. Brian recalls his father’s simple yet powerful philosophy: to make everyone feel important. This principle, which he has adopted as his own, guided him as he pioneered the early days of email marketing by offering genuine value to his audience. Rather than focusing on sales, Brian sent inspirational quotes and stories, nurturing a loyal following long before digital marketing became a mainstream tool. Today, he emphasizes that authenticity and value-first connection are crucial to success, especially in an increasingly digital world.

As the conversation wraps up, Lauren and Brian reflect on the legacy of their shared mentors, like Bob Proctor and Mary Morrissey. They agree that creating a legacy requires more than just teaching principles—it demands living them. Brian shares that, for those called to help others, the journey may require patience, resilience, and an unwavering belief in one’s mission.

Brian’s episode is both inspirational and actionable, offering coaches timeless wisdom on the power of authenticity, genuine impact, and building a legacy that goes beyond immediate business success.

• Building a legacy means focusing on long-term relationships and genuine impact.
• Start with simple acts that add value to others’ lives to create a positive, lasting impression.
• Resilience and patience are essential when building a business and a personal mission.
• Trust the process: Delivering value leads to growth and a stronger connection with your audience.
• Success in coaching means living the principles you teach, consistently and authentically.

Join Lauren in The Life Coach Accelerator—a free, 5-day challenge designed to help you start and grow your life coaching business with confidence. In this challenge, you’ll discover how to create a business that aligns with your purpose, gain the motivation to succeed, overcome common obstacles, and attract clients you’re truly meant to serve. Sign up today and begin your transformational journey!

Grab your spot now! 

In this inspiring episode of The Abundant Coach, Lauren Brollier Newton reveals the three most important life coaching skills that can drive deep transformation in clients’ lives. Lauren dives into the nuances of effective coaching, showing how these key skills can help clients see beyond their immediate circumstances, break through limiting beliefs, and embrace the vast potential that exists within them. 

Through relatable stories and practical insights, Lauren guides listeners on how to apply these skills in real-life coaching situations—from holding a supportive yet powerful space for clients to helping them reframe their challenges and encouraging them to ask questions that lead to growth and solutions. Whether you're a seasoned coach or just starting out, this episode provides invaluable insights to strengthen your coaching toolkit and boost your impact.

In this episode, Lauren unpacks each of these foundational skills:

1. Seeing Beyond Circumstances: Lauren discusses the importance of holding a clear and positive vision for clients, even when they can’t see it for themselves. She shares stories of clients facing tough life challenges and explains how a coach’s belief in their potential can be life-changing.

2. Listening for Limits: Lauren shares the importance of listening intently, not only to what clients say but also for underlying beliefs that may be holding them back. By catching these signals, coaches can help clients pivot to a more empowered mindset.

3. Teaching Powerful Questioning: Lauren explains the significance of teaching clients to ask the right questions—of themselves and others. She offers practical examples of how transformative questions can help clients shift their perspective and find solutions more easily.

Take the free Meant to Be a Life Coach Quiz! Discover your unique coaching gifts, identify your strengths, and avoid common pitfalls to create a successful coaching business faster. 

Start the quiz today and step confidently into your calling as a life coach!

In today's episode of The Abundant Coach, Lauren Brollier Newton sits down with Allison Maslan, the CEO and founder of Pinnacle Global Network. Allison is a Wall Street Journal bestselling author, a serial entrepreneur who has built 10 successful companies, and was recognized by Forbes as one of the "Ten Women Entrepreneurs to Watch" in 2023. In this engaging conversation, Allison shares her expertise on the five phases of scaling a coaching business, offering practical strategies to help coaches transition from being overwhelmed solopreneurs to visionary leaders.

Allison breaks down each phase, from the "Seeker," where coaches are figuring out their target market, to the "Visionary," where they have a fully scalable business model. Along the way, she shares insights on hiring effectively, letting go of control, and overcoming the fear of scaling. Whether you're a new coach looking to grow or a seasoned entrepreneur ready to take your business to the next level, this episode is packed with actionable advice.

Discover how to navigate each stage of growth, empower your team, and create a business that thrives—even when you're not directly involved. Don’t miss out on Allison’s wisdom to help you build a business that’s both successful and sustainable.

Allison explains the five phases of scaling, which serve as a guide for coaches looking to grow their businesses. These phases are essential for understanding where you are in your business journey and what steps are needed to reach the next level. The ultimate goal is to achieve Phase 5, where the business can thrive independently.

1. The Seeker: In this phase, coaches are just starting out, figuring out who their ideal clients are, and defining their core offerings. There is minimal scaling happening at this stage as the business relies heavily on the owner.
2. The Pioneer: Coaches begin to gain traction with clients and generate a stable income. They may have a small team and start delegating some tasks. However, many business owners struggle to let go of control, which can hinder growth.
3. The Ringleader: As the team expands, the business owner finds themselves juggling multiple responsibilities. Delegation becomes more challenging, and the business can feel chaotic. Clear roles and expectations are necessary to move beyond this phase.
4. The Cocreator: At this stage, the team is aligned with the company's vision and values, taking ownership of their roles. The business is growing rapidly, and the owner can start to step back from day-to-day operations.
5. The Visionary: The company runs smoothly without the owner’s constant involvement. The business is a fully scalable asset that can continue to grow, be sold, or passed on. The owner focuses on high-level strategy and leadership.

• Understand the Five Phases of Scaling: Knowing which phase you’re in helps you identify the steps needed to move forward.
• Delegate and Let Go of Control: Scaling requires empowering your team to take ownership and make decisions.
• Hire Early to Accelerate Growth: Bringing on the right people can free you up to focus on high-value activities.
• Maintain a Strong Vision and Company Culture: Lead with your values to ensure alignment as the business grows.
• Focus on Your Core Offering Before Expanding: Create a scalable business model by developing systems that allow for replication.

To find out more about Allison Maslan, visit https://pinnacleglobalnetwork.com/

Or find her on Instagram at https://www.instagram.com/allisonmaslan/



Join The Life Coach Accelerator, a free 5-day challenge with Lauren Brollier Newton. In this challenge, you’ll learn how to design a business aligned with your purpose, unlock unlimited motivation, overcome common challenges, and attract the clients you’re truly meant to serve.

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In this enlightening episode of The Abundant Coach, host Lauren Brollier Newton explores the profound impact of authenticity on business success. Titled "Authenticity in Business: How to Create Massive Success By Being Yourself," this episode focuses on the importance of embracing your true self and allowing your uniqueness to shine through in your coaching practice.

Lauren discusses the challenges coaches often face when trying to "fit the mold" or emulate others, sharing how her own journey taught her the value of showing up as her genuine self. Through personal stories, including humorous and vulnerable moments, Lauren illustrates how being real—not perfect—can actually attract the right clients and create deeper connections.

She also introduces the Johari Window, a powerful self-awareness tool, and shares practical steps for uncovering hidden aspects of yourself to increase authenticity in your coaching practice. Listeners will learn how letting go of perfectionism and embracing their true essence can open the door to massive growth and freedom.

Lauren offers practical advice on how coaches can increase their authenticity:

1. Identify what's hidden: Take a look at what you might be holding back and explore whether it’s time to share more of your true self.
2. Ask for feedback: Seek input from trusted friends, family, or mentors to help identify any blind spots.
3. Let go of perfection: Focus on progress over perfection and allow yourself to be seen in your natural state, flaws and all.
4. Embrace your unique style: Whether it’s your wardrobe, your voice, or your way of presenting, let it reflect who you truly are.
5. Use the Johari Window: Apply this tool to gain more insight into your open and hidden areas and expand your authentic self.

• Authenticity is your superpower: Embrace your unique qualities and use them to connect with your audience.
• Be yourself, not a copy: Learn the difference between emulating someone you admire and trying to be someone you're not.
• Perfection isn't necessary: Real connections are formed when you let your true self show, even in vulnerable moments.
• Practical tools for self-awareness: Use the Johari Window to explore where you can become more open and authentic.
• Overcoming fear of judgment: Understand that not everyone will resonate with you, and that's okay—it means you stand for something.

Join The Life Coach Accelerator—a free, 5-day challenge with Lauren Brollier Newton. You'll learn how to design a business that aligns with your purpose, discover how to unlock unlimited motivation, overcome common challenges, and attract the clients you're truly meant to serve. Sign up today and start building your dream life coaching business!

Reserve your spot here!

In this episode of The Abundant Coach, Lauren Brollier Newton welcomes Jennifer Joy Jiménez, co-founder of Brave Thinking Institute, to discuss the power of aligning your health, wealth, and purpose. Jennifer shares her personal journey from financial struggle to building a thriving coaching business and how the Brave Thinking principles transformed her life. Listen in for a heartfelt conversation about personal growth, breaking through barriers, and creating a life you love.

Listen in for an inspiring conversation about turning discontent into purpose, and discover how you, too, can create a life of joy, freedom, and fulfillment through coaching.

• Jennifer’s transformational journey: From financial struggle as a professional dancer to a thriving coaching business, Jennifer’s story highlights the power of Brave Thinking principles and life coach certification.
• The power of TranscenDance: Jennifer’s unique movement modality helps clients release stuck energy and embody their dreams.
• Life Coach Certification: A structured, proven system gave Jennifer the confidence to build a successful business and deliver consistent results for her clients.
• Overcoming fear: Trusting your inner guidance and taking bold action, even without a clear plan, can lead to incredible personal and professional transformation.
• Mentorship and community: Surrounding yourself with mentors and a supportive community is critical for long-term success in coaching.
• Attracting clients: Authenticity, consistency, and confidence in your offer are key to building a sustainable coaching business.

To find out more about Jennifer and TranscenDance: https://www.bravethinkinginstitute.com/health-wellbeing

To explore more about coaching certification with the Brave Thinking Institute: https://www.bravethinkinginstitute.com/coach-certification

Join The Life Coach Accelerator—a free, 5-day challenge with Lauren Brollier Newton. You'll learn how to design a business that aligns with your purpose, discover how to unlock unlimited motivation, overcome common challenges, and attract the clients you're truly meant to serve. Sign up today and start building your dream life coaching business!

Sign up for free here!

In this episode of The Abundant Coach, Lauren Brollier Newton dives into a vital question for aspiring and experienced coaches alike: Do you need a life coach certification to build a successful coaching business? Lauren shares insights into the certification process, the importance of structure, and how certification enhances your skills and credibility. Tune in to discover if getting certified is right for you and your coaching business.

Schedule a free clarity call with one of Brave Thinking Institute’s coaching experts! This no-cost call will help you map out a unique path to build the business you love and answer any questions about our life coach certification programs. 

Discover how you can accelerate your success with the right support. Book your call today and take the first step toward a fulfilling, thriving coaching career!

>>>Find out more

In this episode of The Abundant Coach, Lauren Brollier Newton sits down with Rich Boggs, Chief Sales Officer at Brave Thinking Institute. Rich shares his journey from overcoming a debilitating stutter to building multiple multi-million dollar businesses. Together, they explore heart-centered sales techniques that will transform how you approach client enrollment and building success in your coaching business. You’ll discover practical tips for handling rejection, enrolling clients, and staying motivated through the numbers game.

Whether you’re a new or seasoned coach, this episode will change the way you think about sales, helping you build a thriving coaching business while maintaining integrity and alignment with your life’s purpose.

Choosing the right transformational coaching certification is a critical step in becoming a successful coach. In this insightful episode of The Abundant Coach, host Lauren Brollier Newton breaks down the six essential criteria you need to consider before committing to a certification program. From ensuring that a program aligns with your values to selecting a curriculum with proven results, Lauren covers everything you need to know to make an informed decision.

Whether you're a seasoned coach seeking further certifications or just starting your coaching journey, this episode will guide you in finding a program that not only equips you with the tools to be an exceptional coach but also supports you in building a thriving coaching business. Lauren shares how strategic and spiritual alignment can lead to sustainable success and why business training is just as important as coaching skills. Tune in to discover how to choose a program that returns your investment in time, money, and happiness.