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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #266: The Business Value of Partner Programs with Bernie Kassar, XactlyToday we’re going to talk about the business value of partner programs to both the sales pipeline as well as to the Customer Experience. To help me discuss this topic, I’d like to welcome Bernie Kassar, Chief Customer Officer at Xactly.
Hosted on Acast. See acast.com/privacy for more information.
19 min - #265: Product Management & CX with Nichole Mace, VP Product Growth at PendoToday we’re going to talk about the evolution of product management, and its importance to the customer experience. To help me discuss this topic, I’d like to welcome Nichole Mace, who has spent a career in product management at companies like LastPass, BevSpot, Quilt and Zipcar, and is now VP of Product Growth at Pendo.
Hosted on Acast. See acast.com/privacy for more information.
18 min - #264: The Power of Customer Communities with Jake Randall of Common RoomToday we’re going to talk about the power of customer communities to drive great CX for everyone. To help me discuss this topic, I’d like to welcome Jake Randall, COO of Common Room.
Hosted on Acast. See acast.com/privacy for more information.
27 min - #263: Conversational AI with Bob Summers, GoodcallToday we’re going to talk about improving the customer experience with conversational AI. To help me discuss this topic, I’d like to welcome Bob Summers, CEO of Goodcall.
Hosted on Acast. See acast.com/privacy for more information.
24 min - #262: Sustainable strategic growth for the enterprise leader with Stuart Leo, Waymaker.ioToday we’re going to talk about how enterprise leaders can achieve sustainable, strategic growth and how to avoid pitfalls along the way. To help me discuss this topic, I’d like to welcome Stuart Leo, CEO of Waymaker.io.
Hosted on Acast. See acast.com/privacy for more information.
31 min - #261: Intrinsically motivated teams with Patrick Touhey, Author of Forever TeammatesToday we’re going to talk about creating healthy work cultures that are intrinsically motivated to contribute and be great teammates. To help me discuss this topic, I’d like to welcome Patrick Touhey, President at Elite Performance Too-E, and Author of Forever Teammates.
Hosted on Acast. See acast.com/privacy for more information.
24 min - #260: The Value of a Strong Brand Strategy with Stephen Houraghan, Brand Master AcademyToday we’re going to talk about the value of branding and a strong brand strategy. To help me discuss this topic, I’d like to welcome Stephen Houraghan, freelancer turned brand strategist and the founder of Brand Master Academy, Brand Building Master.
Hosted on Acast. See acast.com/privacy for more information.
24 min - #259: Citizen Data Scientists, with Tim Kraska, Professor, MIT and Co-Founder at Einblick
Today we’re going to talk about the power of citizen data scientists, and making data science and machine learning more accessible to non-technical users with the goal of increasing the ability for greater collaboration. To help me discuss this topic, I’d like to welcome Tim Kraska, Professor at MIT and Co-Founder at Einblick.
Resources
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
19 min - #258: Healthy Organizational Cultures with Gary David, Bentley UniversityToday we’re going to talk about experience design from a systems perspective and what creates a healthy organizational culture. To help me discuss this topic, I’d like to welcome Gary David, Professor of Sociology, Information Design, and Corporate Communication at Bentley University.
Hosted on Acast. See acast.com/privacy for more information.
26 min - #257: Making Better Marketing Decisions with Brand Tracking, with Angeley Mullins, CMO, LatanaToday we’re going to talk about the importance of brand tracking in order to make better marketing decisions. To help me discuss this topic, I’d like to welcome Angeley Mullins, CMO & CGO at Latana.
Hosted on Acast. See acast.com/privacy for more information.
16 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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