The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

August 09, 2022 #268: Building a Strong Remote Work Culture with Tim Brackney, COO, RGP
Today we’re going to talk about building a strong culture that thrives in a remote work environment. To help me discuss this topic, I’d like to welcome Tim Brackney, President and COO of RGP, a global consulting firm that helps Fortune 1000 companies fill skills gaps through its workforce of 5,000 professionals.
Hosted on Acast. See acast.com/privacy for more information.
23 min
August 05, 2022 #267: Success with influencer marketing, with Magda Houalla, Aspire
Today we’re going to talk about how to be successful with an authentic influencer marketing campaign. To help me discuss this topic, I’d like to welcome Magda Houalla, Director of Marketing Strategy at Aspire.
ResourcesLearn more about Aspire: https://aspire.io/
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
20 min
August 02, 2022 #266: The Business Value of Partner Programs with Bernie Kassar, Xactly
Today we’re going to talk about the business value of partner programs to both the sales pipeline as well as to the Customer Experience. To help me discuss this topic, I’d like to welcome Bernie Kassar, Chief Customer Officer at Xactly.
Hosted on Acast. See acast.com/privacy for more information.
19 min
July 29, 2022 #265: Product Management & CX with Nichole Mace, VP Product Growth at Pendo
Today we’re going to talk about the evolution of product management, and its importance to the customer experience. To help me discuss this topic, I’d like to welcome Nichole Mace, who has spent a career in product management at companies like LastPass, BevSpot, Quilt and Zipcar, and is now VP of Product Growth at Pendo.
Hosted on Acast. See acast.com/privacy for more information.
18 min
July 26, 2022 #264: The Power of Customer Communities with Jake Randall of Common Room
Today we’re going to talk about the power of customer communities to drive great CX for everyone. To help me discuss this topic, I’d like to welcome Jake Randall, COO of Common Room.
Hosted on Acast. See acast.com/privacy for more information.
27 min
July 22, 2022 #263: Conversational AI with Bob Summers, Goodcall
Today we’re going to talk about improving the customer experience with conversational AI. To help me discuss this topic, I’d like to welcome Bob Summers, CEO of Goodcall.
Hosted on Acast. See acast.com/privacy for more information.
24 min
July 19, 2022 #262: Sustainable strategic growth for the enterprise leader with Stuart Leo, Waymaker.io
Today we’re going to talk about how enterprise leaders can achieve sustainable, strategic growth and how to avoid pitfalls along the way. To help me discuss this topic, I’d like to welcome Stuart Leo, CEO of Waymaker.io.
Hosted on Acast. See acast.com/privacy for more information.
31 min
July 15, 2022 #261: Intrinsically motivated teams with Patrick Touhey, Author of Forever Teammates
Today we’re going to talk about creating healthy work cultures that are intrinsically motivated to contribute and be great teammates. To help me discuss this topic, I’d like to welcome Patrick Touhey, President at Elite Performance Too-E, and Author of Forever Teammates.
Hosted on Acast. See acast.com/privacy for more information.
24 min
July 12, 2022 #260: The Value of a Strong Brand Strategy with Stephen Houraghan, Brand Master Academy
Today we’re going to talk about the value of branding and a strong brand strategy. To help me discuss this topic, I’d like to welcome Stephen Houraghan, freelancer turned brand strategist and the founder of Brand Master Academy, Brand Building Master.
Hosted on Acast. See acast.com/privacy for more information.
24 min
July 08, 2022 #259: Citizen Data Scientists, with Tim Kraska, Professor, MIT and Co-Founder at Einblick
Today we’re going to talk about the power of citizen data scientists, and making data science and machine learning more accessible to non-technical users with the goal of increasing the ability for greater collaboration. To help me discuss this topic, I’d like to welcome Tim Kraska, Professor at MIT and Co-Founder at Einblick.
Resources
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
19 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

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Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…