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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #279: Employee Engagement in a Hybrid World of Work with Alexander Embiricos of Remotion
Today we’re going to talk about employee engagement in a remote and hybrid world of work.. To help me discuss this topic, I’d like to welcome Alexander Embiricos, CEO and Co-founder of Remotion.
RESOURCES
To get your free Basecamp trial, go here: https://www.basecamp.com/agile
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
29 min - #278: Executive Leadership Branding with Bonnie Habyan, X-Caliber Capital
Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this topic, I’d like to welcome Bonnie Habyan, CMO at X-Caliber Capital, and author of The World According to Bess which was just released.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
20 min - #277: How internal change agents drive successful digital transformation, with Adam Chen CMO of The Amenity Collective
Today we’re going to talk about the role of change agents in digital transformation. To help me discuss this topic, I’d like to welcome Adam Chen, Chief Marketing Officer at Amenity Collective.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
27 min - #276: Using AI to Improve the Customer Experience, with Deon Nicholas, CEO and Co-Founder of Forethought
Today we’re going to talk about using Artificial Intelligence to improve the Customer Experience. To help me discuss this topic, I’d like to welcome Deon Nicholas, Co-Founder and CEO, Forethought, and who previously built products and infrastructure at Facebook, Palantir, Dropbox.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
22 min - #275: Creating a Winning Product Roadmap to Improve a Company's Innovation Success Rate with Tony Ulwick
Today we’re going to talk about creating a winning product roadmap to improve a company’s innovation success rate. To help me discuss this topic, I’d like to welcome Tony Ulwick, Founder and CEO of Strategyn.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
20 min - #274: Digital Transformation in the Enterprise, Part 2 with Kunal Patil, TEKsystems
I’m excited to introduce part 2 of a special series about the efforts, seemingly every company is on, to modernize their business through digital transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
24 min - #273: Digital Transformation in the Enterprise, Part 1 with Kunal Patil, TEKsystems
I’m excited to introduce part 1 of a special series about the efforts, seemingly every company is on, to modernize their business through digital transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
28 min - #272: Forever Unified: Customer and Employee Experience, with David Ostberg, Medallia
Today we’re going to talk about Customer Experience and Employee Experience and how these are forever unified. For the show today, to help me discuss this topic, I’d like to welcome David Ostberg, Solutions Principal, Employee Experience at Medallia.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
15 min - #271: Driving Change to Have More Successful CX Programs with Judy Bloch, Medallia
The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing programs while retaining valuable information over time. Today we’re going to talk about Customer Experience measurement, and the value of utilizing both new and existing measurements to better understand your customers. To help me discuss this topic, I’d like to welcome Judy Bloch, Principal CX Advisor, Medallia.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
20 min - #270: Setting Expectations Early for Better Customer Experience with Craig Colby, OneStream Software
Today we’re going to talk about setting boundaries and expectations during the sales cycle to prevent poor performance or disappoint down the line. To help me discuss this topic, I’d like to welcome Craig Colby, President of OneStream Software.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
25 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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