The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

November 22, 2022 #298: Harnessing the Power of Data to Improve the Customer Experience with Kaz Ohta, CEO of Treasure Data
Today we’re going to talk about Harnessing the Power of Data to Improve the Customer Experience.
To help me discuss this topic, I’d like to welcome Kaz Ohta, CEO and Co-Founder at Treasure Data, one of the leading customer data platforms.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
24 min
November 18, 2022 #297: Analytics and team performance with Steve Leeds, VP Business Analytics, Ironwood Pharmaceuticals
Today we’re going to talk about the power of using analytics to improve your company and team performance. To help me discuss this topic, I’d like to welcome Steve Leeds, Vice President of business analytics for Ironwood Pharmaceuticals and author of The Analytic Detective.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
31 min
November 15, 2022 #296: Customer Success for Brand Success with Scott Salkin of Gainsight
According to Gainsight’s 2022 Customer Success Index, companies that reported the highest net revenue retention rates (NRR) also reported investing 10% of their revenue in their customer success and customer success operations (or CS Ops) teams - which translates to the fact that investing in customer success increases both revenue and overall value of the business.
Today we’re going to talk about Customer Success Operations and the role it plays in the current success and future growth of companies.
To help me discuss this topic, I’d like to welcome Scott Salkin, SVP and GM, Gainsight Essentials at Gainsight.
RESOURCES
Learn more about Basecamp, including a free trial here: https://www.basecamp.com/agile
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
28 min
November 11, 2022 #295: Engaging virtual meetings and events with Sam Kolbert-Hyle, Brandlive
Over the last couple of years, we’ve all been in a virtual meeting and probably felt a bit lost or disengaged from the conversation. But why do virtual meetings, webinars, and conferences have to be so… boring?
Today we’re going to talk about virtual meeting fatigue and how to create more engaging experience for employees and other audiences while staying virtual.
To help me discuss this topic, I’d like to welcome Sam Kolbert-Hyle, CEO of Brandlive.
RESOURCES
Learn more about Basecamp, including a free trial here: https://www.basecamp.com/agile
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
36 min
November 08, 2022 #294: Creating a great post-purchase customer experience with Irina Poddubnaia, Trackmage
Today we’re going to talk about creating a great post-purchase Customer Experience.
To help me discuss this topic, I’d like to welcome Irina Poddubnaia, Founder of TrackMage.
RESOURCES
Learn more about Basecamp, including a free trial here: https://www.basecamp.com/agile
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
23 min
November 04, 2022 #293: I have my customer journey map... now what? with Carlos Manalo and Stratton Cherouny, Office of Experience
The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization.
Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them.
To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
28 min
November 01, 2022 #292: Exploring the Future of Podcasting with Josh Nielsen, Founder & CEO of Zencastr
While podcasting really began in the early 2000s, it has grown dramatically over the last several years. According to some recent statistics, 62% of the U.S. population Ages 12+ have listened to a podcast, with over one third (roughly 104 million people) listening regularly. And that is just in the United States!
Podcasts come in many shapes and sizes and can be an incredibly effective marketing platform for brands, influencers, and others. Today we’re going to talk about the future of podcasting with someone who has been at the center of this movement since he founded his company in 2015.
To help me discuss this topic, I’d like to welcome Josh Nielsen, Founder & CEO at Zencastr.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
21 min
October 28, 2022 #291: Leading Agile Brands in a State of Continual Change, with Nancie McDonnell Ruder, Noetic Consultants
Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change.
To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
26 min
October 25, 2022 #290: Effective Brand Marketplaces with Adrien Nussenbaum, Mirakl
Today we’re going to talk about brand marketplaces and how brands can utilize them effectively.

To help me discuss this topic, I’d like to welcome Adrien Nussenbaum, Co-CEO and Co-founder, Mirakl.

RESOURCES

Mirakl website: https://www.mirakl.com/

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Learn more about your ad choices. Visit megaphone.fm/adchoices
19 min
October 21, 2022 #289: 3D in Retail and Beyond, with Beck Besecker, CEO of 3D Cloud by Marxent
Today we’re going to talk about the use of 3D in retail and beyond.
To help me discuss this topic, I’d like to welcome Beck Besecker, Co-Founder and CEO of 3D Cloud by Marxent.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Hosted on Acast. See acast.com/privacy for more information.
21 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

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Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…