The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable approach with a customer data platform with Kyle Martinowich, Senior Partnership Lead at GrowthLoop. He’s going to share insights on the power of composable Customer Data Platforms and how they are reshaping businesses' approach to data segmentation and customer relationship management.

RESOURCES

Growthloop website:

https://www.growthloop.com

Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of "Marketing Superpowers: Build a brand so good that getting customers feels like magic" and branding expert. Jon’s book promises methods to transform marketing into a natural by-product of a beloved brand. We’ll dive into his strategies and frameworks that turn attention into sales and strangers into fans.

Jon Davids is the Founder & CEO of Influicity, helping brands grow through the secrets of community marketing.

RESOURCES

Get a copy of Jon David's book, Marketing Superpowers: Build a Brand So Good That Getting Customers Feels Like Magic: https://jondavids.com/marketing-superpowers-book/

Influicity website: https://www.influicity.com

Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at BrightSign. We’ll explore how digital signage is transforming brand strategies and customer experiences across various industries.

RESOURCES

Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Welcome to today’s episode where we're going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Dani Jurado, Executive Vice President of North America at VTEX, a digital commerce platform.

About Dani Jurado

Daniela Jurado is currently VTEX’s Executive Vice President of North America. Throughout her digital career at VTEX, she has worked directly with brands such as Adidas, Whirlpool, Miriade, OBI, and others, accumulating experience in different verticals such as fashion, DIY, electronics, home appliances, etc, and in three different regions: Latin America, EMEA where performed as the GM for 3 years, and North America. Daniela has a specialization in Business Management and Internationalization from the FIA Business School in Brazil, mentors other women who seek insertion in the technology area through the Women in Tech program, and is also a guest lecturer for MBA formation programs for some top-level US universities, such as Northeastern University and the University of Louisville.

RESOURCES

VTEX website: https://vtex.com/

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Register now for the Medallia CX Day Webinar: Building Loyalty: How Top Brands Create Forever Customers with CX. Greg Kihlström will be moderating this discussion with CX experts. Register now (it's free)

Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Welcome to today's episode where we're diving into the future of financial services marketing with Chris O'Brien, SVP, Senior Product Owner at M&T Bank. We’ll explore the strategic use of first-party data, the integration of omnichannel customer experiences, and the modernization of marketing technology.

About Chris O'Brien

As SVP, Senior Product Owner at M&T Bank, Chris is responsible for driving growth by enabling go-to-market strategies through the application of MarTech, AdTech, and digital data strategy. Chris is focused on using a data-driven, audience-based, journey-led approach to build the underlying architecture to enable diverse enterprise use cases and elevate CX.

RESOURCES

M&T Bank website: https://www.mtb.com

ActionIQ website: https://www.actioniq.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Journey mapping, management, and orchestration. They’re all just different names for the same thing, right? Well not quite. Even though they are all aimed at creating a more valuable customer experience, they all play unique roles.

Today we’re exploring customer journey management with Eytan Hattem, CEO and Co-Founder of Cemantica. We'll delve into how understanding and managing customer journeys can transform business strategies and customer experiences.

About Eytan Hattem

Customer experience has always been at the heart of Eytan’s career and his passions; from his proven track record in international Customer Engagement projects through to his work as a business consultant supporting clients in their digital transformation journey.

As a CCXP certified professional, Eytan consults global businesses across multiple sectors to help them understand and transform their customer journeys through best practices and innovative technologies.

A true evangelist and thought leader, Eytan speaks and writes regularly within CX industry media with authority and passion plus mentors fellow CX professionals to spread the power of customer experience!

RESOURCES

Cemantica website: https://www.cemantica.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

We are here at eTail Boston and hearing about all things e-commerce and retail.

Today we’re going to talk about the cookiepocalypse that never happened, and what Google’s decision not to deprecate third-party cookies means for all those marketers preparing their first-party data strategies, as well as all those consumers out there that still like their privacy..

To help me discuss this topic, I’d like to welcome Jaysen Gillespie, Head of Analytics and Data Science at RTB House.

RESOURCES

RTB House website: https://www.rtbhouse.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about using technology for good in a new age of reason, driven by data, artificial intelligence, and people utilizing these tools for the right reasons.

To help me discuss this topic, I’d like to welcome Larry Weber, Founder & Chairman of Racepoint Global and author of the new book A New Age of Reason: Harnessing the Power of Tech for Good.

Larry is a globally-renowned expert on public relations and marketing services. As a founder of several successful integrated marketing agencies, he has cultivated over 40 years of experience. Recognized as a thought leader on the convergence of technology, the web, and communications, he has helped both international and emerging companies become powerhouse brands. Larry's extensive experience in the tech field has allowed him to be at the forefront of technological innovation across several other industries. He founded Racepoint Global in 2003.

Resources

Learn more about Larry's book: A New Age of Reason: Harnessing the Power of Tech for Good: https://www.racepointglobal.com/a-new-age-of-reason/

Racepoint Global website: https://www.racepointglobal.com

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

Welcome to today’s episode where we delve into leadership and empowerment in the tech industry with Cerys Goodall, Chief Operations Officer at Vetster, the world's fastest-growing pet telehealth platform. We'll discuss her strategies for fostering female leadership and building resilient, scalable operations.

Cerys Goodall, Chief Operating Officer at Vetster, leverages over two decades of experience driving innovation and transforming pet care globally. As COO of the world's fastest-growing pet telehealth platform, her goal is to create best practices and programs that effectively develop a brand, increase awareness, and achieve market leadership on a global stage. She enhances both employee and customer experiences, connecting millions of pets and owners with expert veterinary care through Vetster's top-rated marketplace. Cerys creates integrated programs for marketing, communications, public relations, client service, business development, and product development teams, ensuring Vetster's continued growth and success.

RESOURCES

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.

The speed at which your customer data moves is critical to your success in shaping the customer experience, and the interoperability between your CDP and your other critical martech systems can make the difference between a good and great experience. Today, we’re diving deep into the fast-evolving world of first-party data and customer data platforms with Justin DeBrabant, Chief Product Officer at ActionIQ.

Justin is Chief Product Officer at ActionIQ. He spent his formative years building large distributed systems to support data science and analytics and holds a Ph.D. in Databases from Brown University where he researched the forefront of modern data systems. For the last 10+ years, he has been passionate about building data-driven products that help realize the value of customer data by delivering truly customer-centric experiences.

RESOURCES

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.