The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

July 28, 2023 #399: What makes you different is what makes you, with Dharma Pachner, Contrast & Co.
I’m excited to bring you the first in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere.
Today we’re going to talk about an interesting idea that Contrast & Co. applies to their branding: What makes you different is what makes you. We’re going to talk about what this means, and how brands that apply this idea create a memorable and valuable experience for their customers.
To help me discuss this topic, I’d like to welcome Dharma Pachner, Founder and Chief Creative Officer at Contrast & Co.
RESOURCES
Contrast & Co. website: https://www.contrastandco.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
31 min
July 26, 2023 #398: AI and the workforce, with Alice Fournier, CIO, ISS Americas
AI4, the world’s premier conference discussing artificial intelligence and its many applications for business is being held August 7-9 at the MGM Grand in Las Vegas. I’m happy today to be joined by one of the many great speakers that will be leading the conversation in a few weeks.
Today we’re going to talk about AI and how it is shaping—and will shape—the future of the workplace.
To help me discuss this topic, I’d like to welcome Alice Fournier, CIO at ISS Americas.
RESOURCES
ISS Website: https://issworld.com/
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
36 min
July 24, 2023 #397: Enterprise SEO with Adrien Menard, CEO of Botify.com
Google can’t access every variable on the internet – and with the amount of content created every day, brands can struggle to have pages be seen by Google and generate revenue. Enter organic search marketing, a sustainable and affordable traffic and revenue source. While SEO was one of the earliest forms of digital marketing, with the rise of social media, programmatic advertising, and more, SEO sometimes gets less notice as a major marketing channel.
Today we’re going to talk about organic brand visibility and how Search Engine Optimization, or SEO, is still a vital part of marketing.
To help me discuss this topic, I’d like to welcome Adrien Menard, Co-Founder & CEO of Botify.com.
RESOURCES
Botify website: https://www.botify.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
30 min
July 21, 2023 #396: The ongoing relationship between businesses and their location, with Michael Steifvater, Arlington Economic Development
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity.
Today we’re going to talk about the partnership between business and their location, and the benefits of partnership.
To help me discuss this topic, I’d like to welcome Michael Stiefvater, Acting Director, Business Investment at Arlington Economic Development.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
21 min
July 19, 2023 #395: Professional Services and the Customer Experience with Blake Godwin, Client Savvy
In May, I was fortunate to be in Durham North Carolina at the 2023 CXPS - that’s Client Experience for Professional Services - Conference, where professionals from around the country met to discuss some of the unique challenges that Customer Experience presents to professional services first. Today we’re going to continue the conversation and talk about CX and professional services and some of the unique challenges and opportunities.
To help me discuss this topic, I’d like to welcome Blake Godwin, Partner, President, Client Savvy.
RESOURCES
Client Savvy website: https://www.clientsavvy.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
39 min
July 17, 2023 #394: Agile marketing and walled gardens with Oli Marlow Thomas, Chief Innovation Officer, Smartly.io
Marketers and advertisers for the world’s leading brands need to understand and adapt to a rapidly changing landscape, on a continual basis. Whether it is the consumer behavior known as “channel switching” between devices, platforms, etc. or the continued behavior of scrolling through numerous walled gardens such as TikTok, Instagram, and Snapchat, the marketing and advertising technology industry grows increasingly fragmented.
Today we’re going to talk about “The Agile of the Omnibrand” and what it means for both brands and the marketers behind them, as well as their customers.
To help me discuss this topic, I’d like to welcome Oli Marlow Thomas, Chief Innovation Officer at Smartly.io.
RESOURCES
https://www.smartly.io website
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Hosted on Acast. See acast.com/privacy for more information.
26 min
July 14, 2023 #393: Agile supply chains, with Peter Pernot-Day, SHEIN
Last holiday season, and even most of last year, it was hard to escape stories about how the supply chain was causing difficulties for retailers, as well as their customers. Today we’re going to talk about Agile Supply Chains, and how they can improve the customer experience which is a win-win for businesses and consumers.
To help me discuss this topic, I’d like to welcome Peter Pernot-Day, Global Head of Strategy & Corporate Affairs, SHEIN.
RESOURCES
SHEIN website: https://www.shein.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
27 min
July 12, 2023 #392: Great CX in regulated industries, with Meghan Fishburn, AgencyQ
Today’s episode is brought to you by AgencyQ, an award-winning team that believes in the power of experience, creating technology and customer experiences that work in harmony to break down barries to personal interactions and serve people as individuals.
Today we’re going to talk about creating great customer experience in highly regulated industries.
To help me discuss this topic, I’d like to welcome Meghan Fishburn, SVP Client Strategy at AgencyQ.
RESOURCES
AgencyQ website: https://www.agencyq.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
23 min
July 10, 2023 #391: AI and the Customer Experience at Scale, with Shelia Anderson, US CIO at Aflac
The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today.
Today we’re going to talk about the meaningful use of AI in the customer experience, and doing it at scale for the enterprise.
To help me discuss this topic, I am joined by Shelia Anderson, US Chief Information Officer at Aflac.
RESOURCES
Aflac: https://www.aflac.com
Pega: https://www.pega.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
20 min
July 07, 2023 #390: Prioritizing what customers both want and need with Bobby Arbuthnot, Unisys
Today we’re going to talk about prioritization and how to, as advisors both within and outside of a company, balance the things customers need to have versus what you know they need.
To help me discuss this topic, I’d like to welcome Bobby Arbuthnot, Director Solutions Management, Employee Experience at Unisys.
RESOURCES
Unisys website: https://www.unisys.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
24 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

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Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…