The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

June 09, 2023 #378: CX and Professional Services, Part 2 with Tammi Nagucki, Environmental Design Group
I am here in Durham North Carolina at the 2023 CXPS - that’s Customer Experience for Professional Services - Conference. Today we’re going to talk about CX and professional services and some of the unique challenges and opportunities.
To help me discuss this topic, I’d like to welcome Tammi Nagucki, Principal - Marketing and Client Experience at Environmental Design Group.
RESOURCES
CXPS website: https://clientexperience.org/cxps-conference/
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
16 min
June 07, 2023 #377: Beyond Customer Loyalty: Building a Cult Brand, with Chris Kneeland, CEO of Cult Collective
Today we’re going to talk about how to go beyond simply having happy customers or even loyal ones, and follow the examples of iconic well-loved brands and create a cult brand of your own.
To help me discuss this topic, I’d like to welcome Chris Kneeland, Co-Founder of Cult Collective and The Gathering.
RESOURCES
Cult Collective website: https://cultideas.com/
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
30 min
June 05, 2023 #376: Improving Customer Education for Better CX with Jack Foster, Workramp
Today we’re going to talk about customer education to improve the customer experience, and we’ll be talking about how to improve the employee experience through education as well.
To help me discuss this topic, I’d like to welcome Jack Foster, CMO at WorkRamp.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
29 min
June 02, 2023 #375: Creating best-in-class personalized customer experiences with Pini Yakuel, CEO at Optimove
Today we’re going to talk about creating best in class personalized, cross-channel customer experiences, using a CDP, AI, orchestration, and more.
To help me discuss this topic, I’d like to welcome Pini Yakuel, CEO at Optimove.
RESOURCES
Optimove website: https://www.optimove.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
31 min
May 31, 2023 #374: Customer Lifetime Value and Journey Orchestration with Matthew Egol, JourneySpark Consulting
I’m excited today to be talking with someone who I’ve collaborated on a few articles with amongst other things. We’ve discussed AI, Customer Experience, and Journey Orchestration based on our experiences working with leading brands.
I’d like to welcome Matthew Egol, Founder & CEO of JourneySpark Consulting, and today we’re going to talk about true, customer-centric journey orchestration.
RESOURCES
JourneySpark Consulting: https://sites.google.com/view/journeysparkconsulting/about-us/our-partner-network
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
24 min
May 29, 2023 #373: Maximizing business value with FinOps, Part 2, with Kalika Prasad Maheshwari, TEKsystems
I’m excited to introduce part 2 of a special series about how organizations can maximize business value with FinOps in a series brought to you by TEKsystems, a global provider of business and technology solutions.
To help me discuss this topic, I’d like to welcome Kalika Prasad Maheshwari, senior director at TEKsystems.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
18 min
May 26, 2023 #372: Maximizing business value with FinOps, Part 1, with Ani Lingutla, TEKsystems
I’m excited to introduce part 1 of a special series about how organizations can maximize business value with FinOps in a series brought to you by TEKsystems, a global provider of business and technology solutions.
To help me discuss this topic, I’d like to welcome Anil Lingutla, practice director at TEKsystems.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
17 min
May 24, 2023 #371: Sustainability as a win-win for customers and the business with Brennan Spellacy, CEO, Patch
Today we’re going to talk about how sustainability is no longer an option for brands, and why this is a benefit for both customers and the bottom line.
To help me discuss this topic, I’d like to welcome Brennan Spellacy, CEO and Co-Founder at Patch.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
23 min
May 22, 2023 #370: ERP, successful operations and CX with Nick Foy, Silverdale Technology
Today we’re going to talk about enterprise resource planning and how it can drive both internal success as well as successful customer experiences.

To help me discuss this topic, I’d like to welcome Nick Foy, Founder and CEO, Silverdale Technology.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
24 min
May 19, 2023 #369: Marketing Hiring Myths with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re going to talk about 4 Hiring Myths that anyone hiring and managing marketing talent have probably run across. We’re going to get to the bottom of each of these today, plus provide an outlook on the marketing talent market as it currently stands.
To help me discuss these topics, I’d like to welcome Sue Keith, Corporate Vice President at Ceres Talent.
RESOURCES
Ceres Talent website: https://www.cerestalent.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
34 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

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Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…