The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

May 19, 2023 #369: Marketing Hiring Myths with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re going to talk about 4 Hiring Myths that anyone hiring and managing marketing talent have probably run across. We’re going to get to the bottom of each of these today, plus provide an outlook on the marketing talent market as it currently stands.
To help me discuss these topics, I’d like to welcome Sue Keith, Corporate Vice President at Ceres Talent.
RESOURCES
Ceres Talent website: https://www.cerestalent.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
34 min
May 17, 2023 #368: What Exactly is Good CX? with Ginger Conlon, Genesys
The state of customer experience is continually changing, as brands increasingly compete based on the experience they can deliver to their customers across channels, and across the customer journey. The winners in this race gain new customers through reputation and word of mouth, retain existing customers through loyalty and increased customer lifetime, and those who struggle to keep up can sometimes face an ever-widening gap in experience maturity.
Genesys, a leading provider of customer experience and call center technology platforms, recently released its State of CX 2023 report, and today I’m going to discuss some of the most striking findings with one of its contributors.
To help me discuss this topic, I’d like to welcome Ginger Conlon, Thought Leadership Director and Customer Experience Advocate at Genesys.
RESOURCES
Genesys State of CX report: https://www.genesys.com/resources/state-of-cx
Genesys website: https://www.genesys.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
22 min
May 15, 2023 #367: Professional Services and the Customer Experience Part 1, with Ryan Suydam, ClientSavvy
I am here in Durham North Carolina at the 2023 CXPS - that’s Client Experience for Professional Services - Conference. Today we’re going to talk about CX and professional services and some of the unique challenges and opportunities. To help me discuss this topic, I’d like to welcome Ryan Suydam, Chief Experience Officer, Client Savvy.
Hosted on Acast. See acast.com/privacy for more information.
23 min
May 12, 2023 #366: Intrapreneurship and global growth with Alex Ghiculescu and Beau Grzanich, Workforce.com
In this episode, Adam Chen interviews two change agents at Workforce.com, a leading workforce management software which manages scheduling, time & attendance, and payroll for organizations large and small. We hear two differing perspectives on what intraprenuership means at Workforce.com and how innovation is fostered and has evolved since the company's inception. Check out this new episode featuring insights from the co-founder as well as an intraprenuer who helps carry the baton forward as the company continues to grow its global operations.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
37 min
May 10, 2023 #365: Building a customer-centered digital consultancy with Chad Solomonson, RDA
Welcome to a special episode brought to you by RDA and Sitecore.
Today we’re going to talk about improving the customer experience that professional services firms deliver and how it can make a meaningful impact on project and business outcomes. This is part of what creates a customer-centered digital consultancy.
RESOURCES
Download the "Building a Customer-Centered Digital Consultancy" white paper, featuring RDA
RDA website: https://www.rdacorp.com
Sitecore website: https://www.sitecore.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
25 min
May 08, 2023 #364: AI and Automation in the Financial Sector with Joe Robinson, Hummingbird
Today we’re going to talk about how AI and automation can help financial organization fight fraud, bias, and create better and safer customer experiences.
To help me discuss this topic, I’d like to welcome Joe Robinson, Co-Founder & CEO at Hummingbird.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
28 min
May 05, 2023 #363: Winning at In-Game Advertising with Jared Lansky, SVP Partnerships, MediaMath
Today we’re going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement global data privacy policies.
To help me discuss this topic, I’d like to welcome Jared Lansky, SVP Partnerships at MediaMath.
RESOURCES
MediaMath website: https://www.mediamath.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
24 min
May 03, 2023 #362: Meaningful changes for greater customer outcomes with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM
Today we’re going to talk about making meaningful changes within an organization to create greater customer outcomes.
To help me discuss this topic, I’d like to welcome Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM.
RESOURCES
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
43 min
May 01, 2023 #361: The Value of a Well-Informed Customer with Alyssa Alsheimer, SVP of Marketing and Engagement at Wellframe
Today we’re going to talk about the value of a well-informed customer, and marketing complex service offerings such as health insurance plans, in order to educate consumers and get the best results for everyone.
To help me discuss this topic, I’d like to welcome Alyssa Alsheimer, SVP Marketing and Engagement at Wellframe.
RESOURCES
Wellframe website: https://www.wellframe.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
20 min
April 28, 2023 #360: Search & Discovery to Drive Ecommerce Revenue with Piyush Patel, Algolia
Algolia, one of the leading enterprise search and discovery platforms, recently published its Ecommerce Site Search Trends 2023 report, which highlights several opportunities and challenges for ecommerce businesses.
Today we’re going to talk about the power of search and discovery to deliver strong revenue results to ecommerce businesses, as well as how to harness this power most effectively for your organization.
To help me discuss this topic, I’d like to welcome Piyush Patel, Chief Strategic Business Development Officer at Algolia.
RESOURCES
Algolia website: https://www.algolia.com
Algolia 2023 Ecommerce site search trends report: https://www.algolia.com/dg/ecommerce-site-search-trends-2023/p/1
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket.
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
31 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

From the publisher's feed

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…