The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

April 26, 2022 #238: Success with Google Ads with Sean Marshall, Attribution
Today we’re going to talk about how both B2C and B2B marketers can utilize Google Ads for the greatest success, and how to overcome some of the challenges that recent changes have posed. To help me discuss this topic, I’d like to welcome Sean Marshall from Attribution.
Hosted on Acast. See acast.com/privacy for more information.
26 min
April 22, 2022 #237: The Power of Decision Intelligence, Part 1, with Devang Pandya of TEKsystems
I’m excited to introduce a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome TEKsystems’ senior practice director, Devang Pandya.
Hosted on Acast. See acast.com/privacy for more information.
29 min
April 19, 2022 #236: How People and Processes Relate to Technology with Sara Taheri, Prudential Financial
Organizational change of any kind requires a mix of people, processes, and technology. While the technology component is an important aspect of this mix, it is often people and processes that have the most opportunity to allow an initiative to succeed… or fail. Today we’re going to talk about the importance of ensuring you are approaching the “people and processes” component of your change initiative in the right way.
To help me discuss this topic, I’d like to welcome Sara Taheri, Chief Platform Owner for the Contact Center Transformation & Robotics at Prudential Financial.
Hosted on Acast. See acast.com/privacy for more information.
24 min
April 15, 2022 #235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk
After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet rising consumer expectations for service and overall experience. Today we’re going to talk about how leaders need to look to their customers in order to find ways to strengthen their business. Zendesk recently released its CX Trends 2022 report, which discusses key ways to improve your bottom line by putting customers first. To help me discuss this topic and the Zendesk CX Trends 2022 report, I’d like to welcome Paulette Chafe, Head of Consumer Insights & Research at Zendesk.
Hosted on Acast. See acast.com/privacy for more information.
25 min
April 12, 2022 #234: Building Places for the Future of Work with Marian Marquez, Arlington Economic Development
While hybrid and remote work are here to stay in many roles across most industries, there is an even greater need for the creation of spaces that can incorporate what the workforce needs to both live and work. Today we’re going to talk about what it takes to build a place for the future of work. To help me discuss this topic, I’d like to welcome Marian Marquez, Director, Business Investment Group at Arlington Economic Development. First, why don’t you tell me a little about what you do at Arlington Economic Development?
Hosted on Acast. See acast.com/privacy for more information.
37 min
April 08, 2022 #233: Voice of the Customer and Product Roadmaps with Matt Young, User Voice
Today we’re going to talk about the role of the voice of the customer in driving product roadmaps. To help me discuss this topic, I’d like to welcome Matt Young, CEO of User Voice.
Hosted on Acast. See acast.com/privacy for more information.
23 min
April 05, 2022 #232: Predictive Brand Intelligence with Grant McDougall, Co-Founder & CEO, BlueOcean
Today we’re going to talk about using AI and Machine learning to achieve predictive brand intelligence, and what this means for marketers in a shift to a world of first-party data strategies. To help me discuss this topic, I’d like to welcome Grant McDougall, Co-Founder & CEO of BlueOcean.
Hosted on Acast. See acast.com/privacy for more information.
26 min
April 01, 2022 #231: Success Outside Your Comfort Zone with David Wood, Focus.ceo
Today we’re going to talk about the value of experimentation and getting outside of your comfort zone, and how this can lead to results both personally and professionally. To help me discuss this topic, I’d like to welcome David Wood, High-Performance Coach and Founder of Focus.ceo
Hosted on Acast. See acast.com/privacy for more information.
36 min
March 29, 2022 #230: Experience Level Agreements with Weston Morris, Unisys
Today we’re going to talk about XLAs - experience level agreements, and how they have an opportunity to transform how IT products and services are delivered and measured. To help me discuss this topic, I’d like to welcome Weston Morris, Director of Global Strategy - Digital Workplace Services, Unisys .
Hosted on Acast. See acast.com/privacy for more information.
27 min
March 25, 2022 #229: Business Growth Through Customer Insights with Darshan Metha, iResearch.com
Today we’re going to talk about the value of customer insights to business growth and how organizations can more easily understand their key audiences. To help me discuss this topic, I’d like to welcome Darshan Mehta, Founder of iResearch.com and ConnectQik.com, and author of the book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts”.
Hosted on Acast. See acast.com/privacy for more information.
21 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

From the publisher's feed

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…