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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #228: Meaningful Two-Way Customer Relationships, with Matt Gillin, CEO of Relay NetworkToday we’re going to talk about the current state of customer engagement, and what organizations can do to improve customer relationships by nurturing meaningful two-way relationships. To help me discuss this topic, I’d like to welcome Matt Gillin, CEO of customer engagement platform Relay Network.
Hosted on Acast. See acast.com/privacy for more information.
27 min - #227: Telling the Story of Innovation, with Jon Ebert, John DeereToday we’re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even the most established of industries. To help me discuss this topic, I’d like to welcome Jon Ebert, Manager, North American Public & Industry Relations at John Deere, a company that was founded in 1837, and continues to evolve and innovate, as its image continues to shift from being an equipment company to the tech company it truly is at heart.
Hosted on Acast. See acast.com/privacy for more information.
25 min - #226: Winning over CX skeptics, with Sami Nuwar, MedalliaToday we’re going to talk about CX skeptics and how to win them over to adopting customer-centric thinking in a meaningful way. To help me discuss this topic, I’d like to welcome Sami Nuwar, Customer Experience Advisory at Medallia.
Hosted on Acast. See acast.com/privacy for more information.
25 min - #225: Iterating Towards Genius with Mike Zeller, Author of The Genius WithinToday we’re going to talk about iterating towards genius, and how to take steps to determine what you can be truly great at doing. To help me discuss this topic, I’d like to welcome Mike Zeller, author of The Genius Within, Your Natural Pathway to Impact, Fulfillment & Wealth, and recently named one of the top 8 most influential speakers to follow in 2022 by USA Today.
Hosted on Acast. See acast.com/privacy for more information.
23 min - #224: CX and The Great Resignation with Patty Soltis, Kinetic Edge ConsultantsToday we’re going to talk about the connection between employee experience and CX results, and how The Great Resignation is affecting the customer experience.
Hosted on Acast. See acast.com/privacy for more information.
25 min - #259: Employee wellbeing and expectations with Julius Geis, MUA
Today we’re going to talk about how brands manage expectations and the wellbeing of their audience and employees. To help me discuss this topic, I’d like to welcome Julius Geis, Founder and CEO of MUA.
21 min - #223: People, Processes, Technology, & CX with Steven Petruk, CGSLearn more about your ad choices. Visit
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24 min - #222: Affiliate Marketing Success with David Hiltner and Cameron Horton, AttributionAffiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate marketing. The benefits are numerous, from low startup and ongoing costs, to targeted traffic and potentially high ROI. Many affiliate marketers struggle to track and pay out their affiliates because there can often be a lot of manual methods to tracking, using things like Excel spreadsheets and the like. I’m going to be talking with David Hiltner, CEO of Attribution, and Cameron Horton, Senior Product Manager at Attribution, who recently launched a new affiliate marketing tool that can help affiliate marketers solve some of these challenges.
Hosted on Acast. See acast.com/privacy for more information.
17 min - #221: Managing Technical Debt with Imran MacMillan, NTT DATA ServicesToday we’re going to talk about technical debt and how companies can manage this as they continue to feel the effects of pressure to continually modernize and implement more features and services to serve customers effectively.. To help me discuss this topic, I’d like to welcome Imran MacMillan, Director of Application Modernization at NTT DATA Services.
Hosted on Acast. See acast.com/privacy for more information.
31 min - #220: High Performance Teams, with John Estafanous, RallyBrightToday we’re going to talk about high performance teams, the business value they create, and how to create these teams. To help me discuss this topic, I’d like to welcome John Estafanous, Founder & CEO of RallyBright.
Hosted on Acast. See acast.com/privacy for more information.
26 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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