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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #209: Data and the Citizen Experience with Jerry Power, I3 SystemsToday we’re going to talk about the citizen experience, and how a more holistic view of data utilizing the internet of things (or IoT) can improve how the public sector is able to provide services and a better experience to individuals. To help me discuss this topic, I’d like to welcome Jerry Power, CEO of I3 Systems and Co-Founder of the I3 Consortium.
Hosted on Acast. See acast.com/privacy for more information.
30 min - #208: Improving the Digital Experience with Shift Left Testing with Eran Kinsbruner, PerforceToday we’re going to talk about how shift-left testing is able to speed up digital experience and digital transformation initiatives, while also improving quality of software and the end-user experience. To help me discuss this topic, I’d like to welcome Eran Kinsbruner, Chief Evangelist, Perforce.
Hosted on Acast. See acast.com/privacy for more information.
22 min - #207: Diversity in Leadership Teams with Eva Huston, Duck Creek TechnologiesToday we’re going to talk about the importance of diversity in leadership teams, and how this can translate to tangible benefits for organizations. To help me discuss this topic, I’d like to welcome Eva Huston, Chief Strategy Officer at Duck Creek Technologies.
Hosted on Acast. See acast.com/privacy for more information.
22 min - #206: Customer Journey Management as Change Management with Erin Zentz, AARPToday we’re going to talk about customer journey management and its relationship to change management. To help me discuss this topic, I’d like to welcome Erin Zentz, Director of Experience Design, AARP
Hosted on Acast. See acast.com/privacy for more information.
33 min - #205: Multi-Touch Attribution & Data Science with Cameron Horton and David Hiltner of AttributionToday we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I’d like to welcome Cameron Horton and David Hiltner of Attribution.
Hosted on Acast. See acast.com/privacy for more information.
17 min - #204: Architecting a New Talent Experience with Leslie Deutsch, TEKsystemsI’m excited to introduce part 3 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Leslie Deutsch, Executive Director of Learning Solutions at TEKsystems.
Hosted on Acast. See acast.com/privacy for more information.
28 min - #203: Architecting a New Talent Experience with Lauren Kolodrubetz, TEKsystemsI’m excited to introduce part 2 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Lauren Kolodrubetz, Executive Director of Diversity Marketplace Solutions at TEKsystems.
Hosted on Acast. See acast.com/privacy for more information.
21 min - #202: Architecting a New Talent Experience with Nina Kindrick, TEKsystemsI’m excited to introduce part 1 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Nina Kindrick, the Director of the National Recruiting Center at TEKsystems.
Hosted on Acast. See acast.com/privacy for more information.
18 min - #201: Leadership and the Customer Experience with Faisal Pandit, PanasonicToday we’re going to talk about the relationship between leadership and the quality of the customer and employee experience. To help me discuss this topic, I’d like to welcome Faisal Pandit, President of Panasonic System Solutions Company of North America.
Hosted on Acast. See acast.com/privacy for more information.
30 min - #200: Balancing Privacy with Meaningful Data with Anudit Vikram, MediaMathToday we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately benefit both parties when done well and with the proper intent. To help me discuss this topic, I’d like to welcome Anudit Vikram, Chief Product Officer at MediaMath.
Hosted on Acast. See acast.com/privacy for more information.
28 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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