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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #199: Agile Sales & Marketing with Anthony Coppedge, IBMToday we’re going to talk about Agile in Sales and Marketing – two areas that are not known for applying Agile - by creating and maintaining an agile mindset on a global scale, and how the lessons learned apply to every area of the organization. To help me discuss this topic, I’d like to welcome Anthony Coppedge, Global Agile Digital Sales Transformation Lead at IBM.
Hosted on Acast. See acast.com/privacy for more information.
32 min - #198: Adapting to Growing Customer Expectations with Alex Atzberger, OptimizelyToday we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies to tackle these challenges from multiple angles and perspectives. Recently, Optimizely, one of the leading providers of digital experience platform solutions, announced the results of a global study of nearly 1200 business executives and 5,000 consumers around the globe, that shines a light on both the expectations of customers and the challenges that companies face in delivering on these expectations. To help me discuss this topic, and the results discussed in this report, I’d like to welcome Alex Atzberger, CEO of Optimizely.
Hosted on Acast. See acast.com/privacy for more information.
30 min - #197: Personalization in a Post-Cookie Era with Amber Armstrong, LivePersonToday we’re going to talk about personalization in a post-cookie era. To help me discuss this topic, I’d like to welcome Amber Armstrong, Chief Marketing Officer at LivePerson
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22 min - #196: The Importance of Multi-Touch Attribution with David Hiltner, AttributionWelcome to a special episode of the show brought to you Attribution, an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. You can learn more about Attribution at www.attributionapp.com Today we’re going to talk about the power of doing marketing attribution well, and the impact that it can have on your marketing objectives. To help me discuss this topic, I’d like to welcome David Hiltner, CEO, Attribution.
Hosted on Acast. See acast.com/privacy for more information.
32 min - #195: Search, Content Discovery & CX with Jason McClelland, AlgoliaToday we’re going to talk about how to create better customer experiences through more effective search and content discovery. To help me discuss this topic, I’d like to welcome Jason McClelland, CMO at Algolia, a leading API Platform for Search and Dynamic Experiences.
Hosted on Acast. See acast.com/privacy for more information.
26 min - #194: The Relationship Between CX and EX with Tanya Thomas, Experian HealthToday we’re going to talk about the relationship between customer and employee experience, and how successful organizations plan, implement, and measure this relationship, as well as find ways to successfully improve both of them. To help me discuss this topic, I’d like to welcome Tanya Thomas, Director of Customer and Employee Experience, Experian.
Hosted on Acast. See acast.com/privacy for more information.
20 min - #193: Special Episode: Reshaping the World of Work with TEKsystems featuring and Kris Mercer and Colby LoveThe future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to transforming the employee experience is beset with complexity. In this 3-part series, leaders from TEKsystems share their points of view on how reimagining the digital workplace presents a unique opportunity for organizations to create more effective operating models and more engaging employee experiences.
Hosted on Acast. See acast.com/privacy for more information.
30 min - #192: Special Episode: Reshaping the World of Work with TEKsystems featuring Natalie Lister and Paul ValenzuelaThe future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to transforming the employee experience is beset with complexity. In this 3-part series, leaders from TEKsystems share their points of view on how reimagining the digital workplace presents a unique opportunity for organizations to create more effective operating models and more engaging employee experiences. To help me discuss this topic, I’d like to welcome Regional Sales Director at TEKsystems, Natalie Lister and Workplace Services Solution Architect Paul Valenzuela.
Hosted on Acast. See acast.com/privacy for more information.
29 min - #191: The Exponential Enterprise with Rich Nanda, Monitor DeloitteToday we’re going to talk about the “exponential enterprise,” and how companies can achieve and sustain growth despite continual change and disruption in all aspects of the world around us. Monitor Deloitte recently released a report entitled “An Exponential Enterprise Framework to Help Companies Double Their Valuations, Even During Continuous Disruption and Change,” and I’m joined by one of its co-authors, Rich Nanda, Principal, US Monitor Deloitte, Practice Leader
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25 min - #190: The Retail Customer Experience with Erica James, MedalliaEvery industry has its unique challenges and opportunities in delivering great customer experience. Today we’re going to talk about Customer Experience and Retail. To help me discuss this topic, I’d like to welcome Erica James, Global Head of Retail Practice at Medallia.
Hosted on Acast. See acast.com/privacy for more information.
31 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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