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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #179: Meaningful measurement of transformation initiatives with Peter McCoy, BatonToday we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and better ways to approach finding success in digital transformations. To help me discuss this topic, I’d like to welcome Peter McCoy, Investor, Advisor, and Co-Founder of Baton.
Hosted on Acast. See acast.com/privacy for more information.
30 min - 178: Leadership and the Patient Experience with Tracy Courtney, UPMCToday we’re going to talk about leadership, employee, and patient experience in the healthcare space, and how the healthcare space poses unique challenges and opportunities in these areas. To help me discuss this topic, I’d like to welcome Tracy Courtney, Director of UPMC Experience/Project Management at UPMC International Training Site.
Hosted on Acast. See acast.com/privacy for more information.
22 min - #177: Continuous Improvement and Optimization with Brian Browning, Kin and CartaIt is one thing to say that you are measuring and testing, and another to make continuous improvement and optimization part of your company’s DNA. Today we’re going to talk about going beyond simple A/B testing and how to build a culture of experimentation in your organization. To help me discuss this topic, I’d like to welcome Brian Browning, Vice President of Technology at Kin and Carta.
Hosted on Acast. See acast.com/privacy for more information.
22 min - #176: Measuring the Patient Experience with Brian Carlson, Vanderbilt University Medical CenterHealthcare can provide some of the most rewarding as well as the most challenging implementations of customer experience initiatives, and presents many unique scenarios that companies in other industries simply don’t encounter. Today we’re going to talk about the patient experience, and how it is both similar and different to other types of customer experience work, as well as how to be successful in creating a great patient experience. To help me discuss this topic, I’d like to welcome Brian Carlson, Vice President Patient Experience, Vanderbilt University Medical Center.
Hosted on Acast. See acast.com/privacy for more information.
23 min - #175: Remote Employee Onboarding with Dave Secunda, WorkbrightToday we’re going to talk about the employee onboarding process, remote work, and the best methods to ensure success with onboarding new employees. To help me discuss this topic, I’d like to welcome David Secunda, the Founder and CEO of WorkBright, an HR tech startup that moves traditional employee onboarding to a 100% remote process that workers complete before they arrive.
Hosted on Acast. See acast.com/privacy for more information.
26 min - #174: Meaningful Measurement of Customer Experience with Dushyant Mitra, MedalliaToday we’re going to talk about the importance of planning for meaningful customer experience measurement across multiple platforms and systems where strategic planning, and connections between data sources are crucial. To help me discuss this topic, I’d like to welcome Dushyant Mitra, Director of Professional Services - Partner Experience and Practice Success at Medallia.
Hosted on Acast. See acast.com/privacy for more information.
24 min - #173: The changing role of HR with Annissa Deshpande, LoglabWelcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about the changing role of HR and how organizations need to ensure their talent acquisition and retention strategies take into account a broader scope and perspective than narrowly focusing on compliance. Instead, organizations who think of employee acquisition and retention in terms of how other areas of the organization have been thinking about customer acquisition and retention will set themselves up for success. To help me discuss this topic, I’d like to welcome Annissa Deshpande, Principal of Loglab, and author of The Comeback.
Hosted on Acast. See acast.com/privacy for more information.
23 min - #172: Aligning Leadership, HR & DevOps with Duena Blomstron, People Before TechToday we’re going to talk about the gap between leadership, HR, and DevOps in many organizations, and how aligning them can bring better results to both the individuals within the organization, as well as the success of the organization as a whole. To help me discuss this topic, I’d like to welcome Duena Blomstrom, Co-Founder and CEO, People Not Tech and author of the book “People Before Tech” to her second time on this show. Duena - welcome back to the show!
Hosted on Acast. See acast.com/privacy for more information.
26 min - #171: Meaningful Collaboration in the Workplace with Michael BarataWelcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about the challenges and opportunities that organizations face as they return to the office, and how meaningful collaboration can transcend remote, in-person, and hybrid work arrangements. To help me discuss this topic, I’d like to welcome Michael Barata, Master Trainer at CultureRx.
Hosted on Acast. See acast.com/privacy for more information.
27 min - #170: Positive Career Changes with Jeremy ClineYou could say that there’s never a wrong time to make a positive change in your life, whether that’s personal or professional. Today we’re going to talk about career changes in the midst of the pandemic, and how the last year has provided us all with some perspective about what we do and don’t want in our lives. To help me discuss this topic, I’d like to welcome Jeremy Cline, host of the Change Work Life podcast.
Hosted on Acast. See acast.com/privacy for more information.
30 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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