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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #169: Developing the future workforce through internship programs with Steve Cooper, ExelarationWelcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about why it is so important for organizations to find agile methods to source new talent, including internships and internship programs. To help me discuss this topic, I’d like to welcome Steve Cooper, CEO at Exelaration, which has an innovative way of working with companies to provide great technology talent via its Professional Internship Organization model.
Hosted on Acast. See acast.com/privacy for more information.
22 min - #168: Regenerative Businesses with Carol SanfordToday we’re going to talk about going beyond adaptivity and agility into something called regeneration, and how to not lose who you are as a business in the process. To help me discuss this topic, I’d like to welcome Carol Sanford, Author and Executive Producer at The Regenerative Business Summit.
Hosted on Acast. See acast.com/privacy for more information.
28 min - #167: Return to Work, Part 4: Different Approaches to the Return to the OfficeWelcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Steve Blair, David Cornbooks, and Jesyka Simpson.
Hosted on Acast. See acast.com/privacy for more information.
33 min - #166: Agile M&A with Chris Von Bogdandy, SlalomToday we’re going to talk about Agile M&A - applying iterative processes and systems in place in order better ensure the success of a merger or acquisition. To help me discuss this topic, I’d like to welcome Chris Von Bogdandy, Senior Director at Slalom.
Hosted on Acast. See acast.com/privacy for more information.
25 min - #165: Return to Work, Part 3: Will the Next 12 Months Be Like the Last?Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Steve Cooper, Sue Keith, and Annissa Deshpande.
Hosted on Acast. See acast.com/privacy for more information.
29 min - #164: Stories and the Customer Experience with Gabrielle DolanToday we’re going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I’d like to welcome Gabrielle Dolan, Speaker, Founder Jargon Free Fridays, and author of the book Magnetic Stories.
Hosted on Acast. See acast.com/privacy for more information.
27 min - #163: Return to Work, Part 2: Doing "Return to the Office" WellWelcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Dr. Reuben Varghese, Dr. Edie Goldberg, and Nicholas Gregorios.
Hosted on Acast. See acast.com/privacy for more information.
53 min - #162: Prioritizing Success with Marlo HigginsToday we’re going to talk about time as currency. While data has been called the new most valuable resource, the world keeps creating more and more data and information. We haven’t yet found a way to make more time - which is why I believe it is the most valuable resource that exists. To help me discuss this topic, I’d like to welcome Marlo Higgins, Chief Inspirational Officer, and Coach, Author, Podcaster, and Entrepreneur.
Hosted on Acast. See acast.com/privacy for more information.
21 min - #161: Return to Work, Part 1: Succeeding with a Hybrid WorkforceWelcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Amy D. Thomas from Arlington Community Federal Credit Union, and Cecille Zywicki from Emile Learning.
Hosted on Acast. See acast.com/privacy for more information.
24 min - #160: CX, EX, and Digital Product Rollouts with Jonathon Hensley, EMERGEToday we’re going to talk about the relationship between customer experience and employee experience, and how companies need to provide their teams with the right tools to make both successful, as well as to enable success in digital product rollouts. To help me discuss this topic, I’d like to welcome Jonathan Hensley, Author, Speaker, Co-Founder & CEO at EMERGE, and author of Alignment: Overcoming internal sabotage and digital product failure
Hosted on Acast. See acast.com/privacy for more information.
26 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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