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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #189: The Value of Embracing Setbacks with Mike CirorroccoToday we’re going to talk about handling setbacks, and how bouncing back from unexpected challenges can make you stronger, more resilient, and more successful. To help me discuss this topic, I’d like to welcome Mike Ciorrocco, Chief Executive Officer at People Building, and author of ROCKET FUEL Convert Setbacks Become Unstoppable.
Hosted on Acast. See acast.com/privacy for more information.
23 min - #188: Special Episode: Reshaping the World of Work with TEKsystems featuring Dennis Temple and Tim PomerleauThe future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to transforming the employee experience is beset with complexity. In this 3-part series, leaders from TEKsystems share their points of view on how reimagining the digital workplace presents a unique opportunity for organizations to create more effective operating models and more engaging employee experiences.
Hosted on Acast. See acast.com/privacy for more information.
26 min - #187: Lean AI & Marketing with Lomit Patel, Together LabsToday we’re going to talk about using AI with lean principles to achieve greater success in marketing. To help me discuss this topic, I’d like to welcome Lomit Patel, SVP Growth at Together Labs, and Best Selling Author of Lean AI.
Hosted on Acast. See acast.com/privacy for more information.
31 min - #186: Brand experience and the Small Business with John D. Hanson, Accelerated RevenueToday we’re going to talk about the small and mid-sized business and how they can successfully create great brand experiences. To help me discuss this topic, I’d like to welcome John D. Hanson, President, Consultant, and Speaker at Accelerated Revenue.
Hosted on Acast. See acast.com/privacy for more information.
32 min - #185: Agile software evaluation with Phil Strazulla, SelectSoftware ReviewsLearn more about your ad choices. Visit
Hosted on Acast. See acast.com/privacy for more information.
19 min - #184: Recruiting Strategy During The Great Resignation with Jared Hummel, Parqa Marketing AgencyToday we’re going to talk about how organizations can protect themselves against The Great Resignation through a smarter recruitment marketing strategy. To help me discuss this topic, I’d like to welcome Jared Hummel, President at Hummel Digital Marketing Agency.
Hosted on Acast. See acast.com/privacy for more information.
25 min - #183: Leading by example: the role of leaders in the return to the officeWelcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our September 14 event: Return on Creativity: Return on Leadership, featuring a panel with Shonte Eldridge, Nancy Green, and Leon Scioscia.
Hosted on Acast. See acast.com/privacy for more information.
32 min - #182: Agile Customer Service with Daniel Rodriguez, SimplrToday we’re going to talk about agile customer service and how organizations can be as nimble with their customer support teams as they are in other aspects of business in our cloud-based world. To help me discuss this topic, I’d like to welcome Daniel Rodriguez, Chief Marketing Officer at Simplr.
Hosted on Acast. See acast.com/privacy for more information.
29 min - #181: What we've learned (so far) from the pandemicWelcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our September 14 event: Return on Creativity: Return on Leadership, featuring a panel with Kimberly E. Blue, Cary Hatch, and Paul Spiers.
Hosted on Acast. See acast.com/privacy for more information.
1 hr 3 min - #180: Personal Branding and Business Success with Henry Kaminski, The Brand DoctorToday we’re going to talk about the agile personal brand, and how it can help with both personal and business success. To help me discuss this topic, I’d like to welcome Henry Kaminski, Founder & CEO, Unique Designz and host of The Brand Doctor podcast.
Hosted on Acast. See acast.com/privacy for more information.
33 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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