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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes
- #139: Return on Creativity: Authentic Relationships and Tranformation with Michael DumlaoToday we’re going to talk about the importance of authentic relationships with ourselves and others, and discovering and transforming ourselves as we learn and grow both personally and professionally. To help me discuss this topic, I’d like to welcome Michael Dumlao, Author, “The Wisdom of Guncles: Advice on Living Life from a Queer Perspective”, and Senior Brand and Diversity Advisor at Booz Allen Hamilton.
Hosted on Acast. See acast.com/privacy for more information.
28 min - #138: Staying True to Your Values in an Agile World with Susan Meier, Susan Meier StudiosToday we’re going to talk about how brands stay innovative in an agile world, while staying true to your values and mission. To help me discuss this topic, I’d like to welcome Susan Meier, Susan Meier Studios.
Hosted on Acast. See acast.com/privacy for more information.
28 min - Episode 137: Agile Teams and Branding with Megan Ingram, Ingram Digital ConsultingToday we’re going to talk about staying agile in both the way that you work with your team, and the way that you approach branding. To help me discuss this topic, I’d like to welcome Megan Ingram, Founder, Ingram Digital Consulting.
Hosted on Acast. See acast.com/privacy for more information.
19 min - #136: Return on Creativity: Agile Career Growth with Laura Briggs
Today we’re going to talk about agile career growth, or understanding when you need to learn new things to adapt, and also how to know when it might be time to change directions in your professional life.
I'm joined by Laura Briggs - author, marketing expert, and coach.
Hosted on Acast. See acast.com/privacy for more information.
21 min - Episode 135: Growth Amidst Industry Disruption, with Paul Duning, Capitol CommunicatorToday we’re going to talk about what it takes to remain agile when navigating a fast-moving industry. Paul Duning co-founded what is now Capitol Communicator in 2004, at the very beginning of the social media age, and since that time many developments such as marketing automation, personalization, programmatic advertising and more have changed the marketing landscape. All the while, the business of marketing, whether from the client side or the agency side, has evolved and changed many times over. How do you know where to focus and how to anticipate change when your industry is under continual disruption? To help me discuss this topic, I’d like to welcome Paul Duning, Publisher, Capitol Communicator.
Hosted on Acast. See acast.com/privacy for more information.
28 min - Episode 134: Keeping Your Brand Messaging Consistent with Chris Wallace, InnerviewToday we’re going to talk about making sure that your brand messaging is successfully translated from leadership, to employees, and ultimately to current and prospective customers. To help me discuss this topic, I’d like to welcome Chris Wallace, Co-Founder and President of Innverview.
Hosted on Acast. See acast.com/privacy for more information.
25 min - Episode 133: Return on Creativity: Preparing the Future Workforce with Brittany Greer, Rosie RivetersToday we’re going to talk about the increased demand for a diverse workforce, and how STEM skills are and will continue to be in demand. To prepare the future workforce, it’s good to start young to ensure that all children, particularly those less likely To help me discuss this topic, I’d like to welcome Brittany Greer, Executive Director of Rosie Riveters.
Hosted on Acast. See acast.com/privacy for more information.
28 min - #132: Staying Agile with SEO with John Vuong, Local SEO SearchToday we’re going to talk about the ongoing value of SEO and how it helps agile marketers continue to stay relevant. To help me discuss this topic, I’d like to welcome John Vuong, Founder and President of Local SEO Search
Hosted on Acast. See acast.com/privacy for more information.
24 min - Episode 131: Improving the Patient Experience with Corey Gehrold, Insight Marketing GroupWe talk a lot about customer experience and employee experience on this show. Today we’re going to talk about the patient experience and how the pandemic has forever changed it. To help me discuss this topic, I’d like to welcome Corey Gehrold, VP of Client Strategy, Insight Marketing Group.
Hosted on Acast. See acast.com/privacy for more information.
21 min - #130: Unified Digital Experiences at Scale, Part 3, with Ryan Horner, One NorthI’m excited to introduce the final episode of a special 3-part series, where One North leader Ryan Horner discusses technology’s role in customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.
Hosted on Acast. See acast.com/privacy for more information.
27 min
About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From the publisher's feed
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…
companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.
Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.
Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.
Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.
New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.
Hosted on Acast. See acast.com/privacy for more information.
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