In this AI marketing podcast episode, Dan Sanchez and his brother Travis unpack the seismic shift in web browsing with the launch of ChatGPT's new browser, Atlas. They explore how AI-native browsers like Atlas, Comet (Perplexity), and Gemini (Google) are reshaping how marketers interact with web apps, manage tasks, and extract insights—right from the browser. Dan predicts the beginning of a new "AI browser war" that could transform marketing workflows forever.

My Favorite AI Tools

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

Resources Mentioned

• ChatGPT Atlas - https://openai.com/index/introducing-chatgpt-atlas/
• Comet (Perplexity AI) - https://www.perplexity.ai/grow/comet
• Gemini in Chrome - https://gemini.google/overview/gemini-in-chrome/
• Claude's Mac App & Memory Update - https://claude.ai
• Aiden Bai Viral Post - https://x.com/aidenybai/status/1980707211677757546
• AI Marketing Industry Report 2025 - https://www.socialmediaexaminer.com/ai-marketing-industry-report-2025/

Timestamps

• 0:00 - Atlas AI browser launch & browser war prediction
• 1:19 - First impressions of Atlas (and rainbow spinning logos)
• 2:50 - Fear of falling behind and staying tech-savvy
• 4:51 - AI browser access changes marketing workflows
• 6:29 - Agent mode security risks and prompt injection dangers
• 8:09 - Real use cases for agents in marketing tasks
• 9:29 - Atlas access vs company data security policies
• 11:16 - Comet & Gemini: AI browser competitors
• 13:02 - UI/UX comparison between Atlas, Comet, and Gemini
• 15:01 - AI becomes an integrated co-pilot in the browser
• 19:13 - Claude's update overshadowed
• 20:22 - Sponsor: High Level automations update
• 21:18 - Everyday AI: Project management and finance form breakdowns
• 31:35 - Memory and cross-app access in Atlas
• 32:46 - Poll: Most marketers have used AI less than a year
• 36:07 - Viral Post: "Sus" post by Aiden Bai and privacy myth
• 38:29 - OpenAI as the "Patriots" of AI