In today's episode, I explore how major tech companies are positioning themselves in a high-stakes battle for control of consumer purchasing decisions through AI shopping agents. Like a global game of Risk, tech giants are maneuvering to capture the most valuable territory: our buying choices.

I discuss the major players staking their claims:

• OpenAI/ChatGPT with its massive user base and new Shopify integration for in-chat purchasing
• Amazon's multiple AI shopping initiatives including Alexa+, Nova Act, and Buy For Me
• Perplexity's early-mover advantage with its "Buy with Pro" feature
• Microsoft's Copilot Merchant Program and retailer partnerships
• Google's potential entry with Gemini assistant

I break down the three critical capabilities any AI shopping agent needs to succeed:

1. Real-time catalog and inventory feeds
2. Authenticated checkout tokens
3. Openness to third-party integration

For retailers, I examine the strategic choices: ally with a tech giant or maintain independence through solutions like Model Context Protocol (MCP) that allow participation across multiple AI marketplaces without surrendering customer data.

This AI commerce land grab is just beginning, with significant implications for the $65 billion retail media industry as AI agents potentially become primary shopping interfaces.