Too many dance studio owners are falling for the "easy button" trap—outsourcing their entire marketing strategy to AI and wondering why enrollment is stalling. In this brutally honest episode, Bryce and Kristian from Dance Motion Marketing break down how AI is quietly killing your connection with parents, weakening your brand, and making your studio look just like everyone else’s.

They expose the most common AI missteps—from soulless ad copy to chatbots that never close—and show you the difference between using AI as a shortcut vs. a smart tool. Real-world case studies, inside-the-industry anecdotes, and a behind-the-scenes look at their own failed AI-powered book project give this episode both teeth and heart.

If you're relying on automation to do the heavy lifting without sharpening your own systems first, you may be sabotaging your success. This is your wake-up call.