Let's talk about what methods you can use to create more conversations.
We have two marketing strategies, one is organic - it’s free (Instagram, Tiktok, Facebook, and LinkedIn content marketing post). But the negative side - is you cannot see progress. You just need to be consistent in promoting your subject on social media.
On the other hand, the paid strategy is with ads (Facebook ads, LinkedIn ads, Instagram ads). But unlike organic, this will cost you money but it will save your time. It is reliable and consistent. The organic strategy helps to build a brand. While the benefit of advertising, you can reach your target audience easily.
In this episode, I discuss two marketing strategies: organic and paid strategy, and their goal, importance, and advantages.
Show Notes:
- (00:33): Difference between organic and paid strategy
- (02:35): The goal of organic and paid strategies
- (05:52): What is the purpose of Instagram and Facebook?
- (06:59): Advantages of paid strategy
- (09:51): Creating a new podcast
- (11:27): Importance of two different strategies in business
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