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You might not understand where Matt Jones starts in a conversation.

But you’ll definitely know when he lands his punchline. He is a thoughtful and deep communicator, with analogies and illustrations to help drive his points home. He’s all about looking elsewhere to learn and always expanding what is possible. He’s studied consumer behavior and what’s important to them, and the answers might surprise you.

What we talk about in this episode:
0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

4:10 Matt takes us into the deep end right from the start by talking about his football career and the importance of using every resource you can find. Of course, he relates it to back to cars.

11:58 Understanding what is possible is important to breaking your own barriers. Matt tells about the salesman in his store who sold 100 cars a month and how that was a barrier that he didn’t break until he got more perspective.

16:34 According to the data Matt sees, we need to meet customers where they are. That means adopting an “and” mindset. Letting digital retailing AND brick and mortar AND social media all work together rather than viewing them in competition with each other.

21:52 Is price the biggest thing that matters to consumers? Matt argues that it's important, but not as important as how the customer is treated in a store.

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⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

We have a daily email!

https://www.asotu.com

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow our other podcasts:

1. Automotive State of the Union
2. ASOTU CON Sessions