Have you ever bought a product or service for your business that you didn't actually really want or need? You started out browsing because something caught your attention and the next thing you know you're looking around wondering exactly what happened.I know because I've been there, and many times it was because I got played. I was motivated by fear and didn't even know what was happening. In this episode we're exploring why that happens to us, along with why fear is a terrible strategy and, more importantly, what to do instead. Get the inside scoop right here: https://smallbusinessboss.co/fear-based-marketing/

Have you ever bought a product or service for your business that you didn't actually really want or need? You started out browsing because something caught your attention and the next thing you know you're looking around wondering exactly what happened.I know because I've been there, and many times it was because I got played. I was motivated by fear and didn't even know what was happening. In this episode we're exploring why that happens to us, along with why fear is a terrible strategy and, more importantly, what to do instead. Get the inside scoop right here: https://smallbusinessboss.co/fear-based-marketing/

The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA

Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place. 

This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. 

Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities.

Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. 

In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. 

Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.) 

(Formerly the BS-Free Service Business Show)

Business

Entrepreneurship

Marketing

Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.) (Formerly the BS-Free Service Business Show)

Share The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA

Sign up to save your podcasts

The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA

The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA

More shows like Staying Solo

BiggerPockets Real Estate Podcast

Social Media Marketing Podcast

The Side Hustle Show

Make Marketing Suck Less for Expertise-Driven Solo Businesses

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

The Daily

The Jasmine Star Show

Chill & Prosper with Denise Duffield-Thomas

Duped: The Dark Side of Online Business

We Can Do Hard Things

Pulling The Thread with Elise Loehnen

The Mel Robbins Podcast

Good Content with Shannon McKinstrie

AI Explored

Sequence Over Strategy