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Online reviews have become one of the most powerful forces shaping renter decisions. A few stars on a listing can influence leasing traffic, brand perception, and ultimately property performance.

In this episode of The Apartment Department, Chris and Anne explore how apartment ratings and reviews impact both marketing performance and onsite operations.

They discuss how marketers can reframe the conversation around reputation management with operations teams, connect reviews to property performance, and demonstrate the real financial impact on NOI.

Chris also shares some of his favorite strategies for generating more positive resident reviews and building a stronger online reputation.

In this episode we discuss:

• Why apartment reviews influence leasing decisions
• How online ratings affect marketing performance
• Connecting reputation management to NOI
• How marketers can collaborate with operations teams
• Strategies for driving more positive resident reviews

Key Topics:
apartment reviews, multifamily reputation management, online reviews for apartments, property management marketing, apartment ratings, leasing conversion

The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.

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Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your advantage, how to prepare for SGE (search generative experience), and how to build a brand that improves financial success.

Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

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Chris and Anne discuss how increasing average follow ups with prospects can skyrocket lead to lease conversions rates.  Bonus: Chris shares how he's successfully motivated site teams to increase follow ups per prospect.

Produced by Carlos Marquez

Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

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Every vacant apartment represents lost revenue. For multifamily operators, reducing the number of days a unit sits empty can have a major impact on property performance and NOI.

In this episode of The Apartment Department, Chris and Anne explore why reducing average days vacant is one of the most powerful levers for improving revenue in multifamily operations.

They share practical strategies for identifying stale units, improving marketing visibility, and aligning marketing and operations teams to lease apartments faster.

The conversation focuses on simple tactics that onsite teams can implement immediately to reduce vacancy periods and improve occupancy.

In this episode we discuss:

• Why reducing days vacant significantly impacts revenue
• How to identify and promote stale apartment units
• Marketing strategies that help lease apartments faster
• How marketing and operations teams can work together
• Practical steps to improve occupancy performance

Key Topics:
reduce apartment vacancy, multifamily occupancy strategy, leasing apartments faster, property management operations, apartment marketing strategy

The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.

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Internet Listing Services (ILS) remain one of the most debated channels in multifamily marketing. Are apartment listing sites still the backbone of leasing traffic or just an expensive line item in the marketing budget?

In this episode of The Apartment Department, Chris and Anne discuss the real role ILS platforms play in today’s apartment marketing mix and how operators should evaluate their performance.

They break down how multifamily teams measure ILS success, what metrics actually matter for leasing outcomes, and how operators should think about balancing listing services with other marketing channels.

In this episode we discuss:

• The role of Internet Listing Services in apartment marketing
• How multifamily teams measure ILS performance
• The metrics that actually matter for leasing success
• How to balance ILS with other marketing channels
• Using data to take calculated risks with marketing strategy

Key Topics:
multifamily marketing, apartment marketing strategy, internet listing services, apartment listing sites, leasing lead sources, property management marketing

The Apartment Department explores the people, systems, and strategies shaping the future of multifamily.

Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

Send us Fan Mail

Your Hosts Anne Baum and Christoper Johnson introduce themselves and talk multifamily marketing.  They  focus as a marketer - back to basics.

Why they started The Apartment Department. 

How they are wrapping up the year.  

What are they working on right now.

What is something you did this year that you are really proud of.

Produced by Carlos Marquez

Flamingo - Resident Retention App
400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.