Many salespeople in the construction space often see themselves as builders instead of sellers. Because of this mindset, many fall short of achieving success in construction selling as they are only focusing on low-hanging fruits. Eric Anderton sits down with Tom Reber, Founder of The Contractor Fight, to discuss the best strategies for winning more projects. He explains how to get rid of your mediocre sales tactics and focus on genuine relationship-building approaches to become an elite salesperson. Tom also discusses the right way to leverage networking events, why salespeople should learn how to ask the tough questions, and the massive benefits of taking care of yourself.