In a world where Zoom and calendar appointments have taken over from just picking up the phone ( remember that ? ) doing things the long way round and calling people to say hello actually becomes more and more powerful. Where everyone is busy trying to automate everything, taking the personal relationship becomes so much more powerful.

In this episode of podcast, I sit down with Wendy Harris to explore the intersection of personal branding and telemarketing. We delve into the value of authenticity in telemarketing, the evolving sales process, and the power of building genuine relationships. Wendy shares her expertise on cold calling and how to alleviate call reluctance. We discuss the cost-effectiveness of telemarketing and the importance of incorporating it into daily routines.

Below are the key takeaways from this episode:

- Authenticity is crucial in telemarketing and personal branding to foster long-term success and avoid friction.

- Sales processes have evolved to involve multiple touchpoints across platforms such as LinkedIn, Instagram, and websites.

- Building relationships through conversations is vital for sales success, and the power of personal branding is significant for business growth.

- Cold calling should be approached as making friends and creating positive, enjoyable conversations.

- The fusion of personal branding and effective telemarketing can dramatically enhance sales, with a focus on genuine connections and rapport.

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