How do you guide attention without crossing the line into manipulation? In this episode of Todd Liles & The Wizard of Ads, Todd and Roy sit down with magician and storyteller Brian Brushwood to explore the shared psychology between magic, marketing, and trust.

They unpack how the best communicators direct attention ethically — using story, empathy, and timing, not tricks.

You'll learn:

• Why "there's no such thing as misdirection — only direction."

• How magicians and marketers both guide emotion before logic.

• The invisible boundary between persuasion and manipulation.

• How to tell stories that reveal truth, not hide it.

• Why intent is the real moral line in influence.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard