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What does it really take to build a standout brand as a solo professional? In this episode, we’re diving into how defining your niche, being clear about who you aren’t for, and figuring out your own unique way to make content can set you apart in a saturated industry. Join Michelle and Lexie Choate-Bewley of Skin by Lexie to hear about how Lexie found her voice, built an authentic online presence, and grew a loyal client base by staying true to her strengths. From camera confidence tips to behind-the-scenes realities and trend fatigue, Lexie brings a decade of wisdom (and a little Lil Wayne in Vegas) to the mic.

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