Today, Shannon and Nikki Rausch are diving deep into the art of upselling, a critical skill for entrepreneurs striving to elevate their businesses. In this episode, Nikki shares her expertise on how to effectively use price anchoring and top-down selling to make your offers irresistible to clients. From creating curiosity to transitioning existing clients into higher-tier services, Nikki offers actionable strategies and real-world examples to help you master the upsell. Whether you're struggling to convey your value or looking for ways to increase your lifetime customer value, this episode is packed with practical advice to ensure your business thrives. 

 

CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood

process of “selling”.

 

With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki

to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven, which you can find on your favorite podcast platform.

 

Facebook - https://www.facebook.com/yoursalesmaven/ 

Instagram - https://www.instagram.com/your_sales_maven/ 

Linkedin - https://www.linkedin.com/in/nicolerausch

Free E-book - https://yoursalesmaven.com/keep 

 

What you'll hear in this episode:

04:01 Selling approach: start low or go high.

07:47 Buyers often choose the first convenient option.

10:12 Increase client lifetime value by creating curiosity.

14:45 Strategically revealing value to attract clients effectively.

18:52 Bundle of resources to start and clean up.

 

If you like this episode, check out:

How to Integrate Business Development Into Habits

Investing in Businesses - What You Need to Know

Blue Oceans are All Around Us

 

Want to learn more so you can earn more?

Transform your small business journey – download the Small Business $tarter Kit here.

Visit keepwhatyouearn.com to dive deeper on our episodes

Visit keepwhatyouearncfo.com to work with Shannon and her team

Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

 

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.