September 01, 2023

The Art Of Zero Stress Wedding Photography with Taylor Jackson

56 minutes

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In this episode, Scott speaks with wedding photographer, YouTuber, and educator, Taylor Jackson about his photographic and photography business workflows.

Taylor started his creative journey with music photography, capturing images of bands he admired. However, his knack for photography didn't stay hidden for long. Friends started requesting him to cover their wedding days, igniting his passion for candid wedding photography, a niche he now excels in with over 90% of his wedding projects being entirely candid.

He's a trailblazer in the industry, being the first photographer in the world to offer both photography and highlight film coverage singlehandedly. It's no wonder then, that 80% of couples hire him for both services. Over the past 15 years, he has photographed over 600 weddings, primarily in the Waterloo area, and has also been featured in over 40 different wedding and photography magazines globally.

In his personal life, Taylor is married to the lovely Lindsay Coulter and is a father to named Richard.

(00:00) - 024

(04:16) - What is one thing that you do for the photographic process that has saved you time?

(06:24) - What is one thing that you do for the business that saves you time or money?

(11:53) - What is one thing that you do for editing that has saved you time?

(13:37) - Imagen's new Lite Personal AI Profiles

(18:28) - What is one thing that you do after a session that has increased business?

(20:38) - Backup to Imagen Cloud

(24:40) - Can you share an outlined breakdown of your workflow from lead to delivery?

(35:06) - What does the future of AI in photography look like to you?

(44:09) - What does the future of photography workflows look like to you?

(49:54) - How did Imagen impact your life?

Discussed in this episode

- Decrease in stress after weddings and the importance of completing tasks
- Turning around galleries quickly as a game and its benefits
- Improved consistency and better customer service
- Clearing out workflow problems and reducing backlogs
- Sending preview images to couples soon after the wedding
- Relationship between online booking and all-in-one venues
- Desire for a camera that can automate culling, selecting, and editing
- Predictions for future camera technology and integration with smartphone platforms
- Services that generate headshot-style images from a few photos
- Use of AI-generated images by photographers and ethical considerations
- Changes in lead generation process by making pricing public
- Benefits of fewer but more serious inquiries
- Decrease in email communication with clients
- Use of video content to showcase authenticity
- Workflow improvements with Lightroom preset and AI Profiles
- Decreased popularity of engagement sessions
- Workflow for shooting and data backup

...more

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