As an artist, you have the freedom to shape your career—but with that freedom comes the challenge of making decisions that align with your goals and values. Decision-making can feel overwhelming, especially when every opportunity seems promising.

In this solo episode of The Art Biz, host Alyson Stanfield breaks down the Artist’s Decision-Making Framework to help you prioritize what truly matters. She shares practical strategies for assessing opportunities, trusting your instincts, and using policies to protect your time and energy.

Alyson discusses:

• Why decision-making is one of the hardest parts of running an art business.
• The Eisenhower Matrix and how it can help you categorize tasks by urgency and importance.
• The power of policies in simplifying your choices and setting clear boundaries.
• Her step-by-step framework for evaluating opportunities, including gut checks, vision alignment, time management, relationship-building, and financial potential.
• A real-life example of how having a pricing policy helped an artist confidently decline a discount request—without losing the sale.

⬇️ Don’t miss the free downloadable PDF of the framework: https://artbizsuccess.com/decision-framework

01:00 The biggest challenge in running your own art business 02:45 The myth of certainty in decision-making 04:00 How the Eisenhower Matrix can clarify your priorities 06:30 The importance of setting clear business policies 08:15 The Artist’s Decision-Making Framework—step-by-step 12:00 Gut-checking opportunities: Does this excite you? 4:20 Aligning choices with your long-term vision 16:45 Assessing time, energy, and availability 19:30 Evaluating relationships and networking potential 22:15 Understanding financial benefits and long-term value 25:00 Making decisions with confidence 28:00 How one artist stuck to their pricing policy and still made the sale 30:45 Final thoughts: Trusting yourself and your process

If this episode resonated with you, share it with an artist friend who could use some decision-making support. And if you want more structured guidance, check out Alyson’s Essentials for Artists Success program at ArtBizSuccess.com/Essentials.

🎧 RELATED EPISODES

Guaranteeing an Effective Project with Eve Jacobs-Carnahan (ep. 121)

She Knows Exactly How Much Her Art Income Will be with Kelly Pelfrey (ep. 162)

Increasing Self-Sales by 400% with Sarah Becktel (ep. 157)

📖 To read more, see featured artists, and download the free PDF of the framework, visit https://artbizsuccess.com/decision-framework

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/