Most business owners want more sales. But magician Brian Brushwood says they're skipping the most important step: attention.

In Part 2 of this 4-part series, Todd Liles, Roy H. Williams, and Brian Brushwood break down the real currencies of influence — story, attention, and sales — and why almost every business fails by trying to jump straight to the sale.

Brian reveals how street magic taught him the psychology of attention, why gifts outperform offers, and why timing matters more than tactics. Roy explains why most brands run "backwards on the circle," demanding trust they haven't earned.

Together, they uncover the pattern every winning company uses to build unstoppable momentum.

You'll learn:

• Why attention is the middle currency every outcome must pass through

• How "the bunny on the table" explains great marketing

• The Gift → Harvest → Reinvest loop that builds brand loyalty

• Why timing determines the value of your sales activation

• How windfalls ruin companies (and how to prevent it)

• Why reciprocity is the strongest force in human persuasion

• The mistake that destroys 90% of advertising efforts

• How to build momentum instead of chasing potential

This episode is a masterclass in courtship-based marketing, storytelling, and real influence. Business owners will want to take notes.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard