Plastic surgeons have become experts at marketing.  Every week there seems to be another name for a procedure like the Vampire facelift, or the liquid facelift, or the Brazilian Butt Lift or so many others.  This week, it was the "baby rhinoplasty".  Most of these funny names are simply marketing efforts to increase traffic in plastic surgeon's offices.  On this show, we discuss how the rhinoplasty is the most difficult procedure in cosmetic surgery and how consumers should be wary of marketing terms.