The Daily

The Ballad of ‘Deepfake Drake’

04.28.2023 - By The New York TimesPlay

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This month, an anonymous producer jolted the music industry by using artificial intelligence to impersonate the singers Drake and the Weeknd, creating a fake track, “Heart on My Sleeve,” that quickly went viral.

Joe Coscarelli, a culture reporter for The Times, talks about how the song’s rise and fall could presage widespread changes in the way music is made.

Guest: Joe Coscarelli, a culture correspondent for The New York Times.

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