Ready to shake up the bar scene with some expert guidance on goal-setting? Let's raise the bar on your business's performance with the SMART goal framework – Specific, Measurable, Achievable, Relevant, and Time-bound. This episode isn't just a lesson in terminology; it's a crafted cocktail of strategies that can lead to a staggering increase in profitability. We zero in on the importance of clear and strategic objectives, demonstrating the difference between aimlessly mixing drinks and concocting a recipe for success. From understanding the power of specificity to breaking down a colossal goal like a 50% profit boost into manageable sips, we're distilling the essence of effective goal implementation in the bar industry.

Pouring into the details, we tackle the topic of increasing draft beer yields – a common pain point for bar owners. Together, we navigate the nuances of setting relevant and time-sensitive goals. And for those among us with a tendency to procrastinate, we highlight the importance of deadline-driven targets. By the end, you'll have a clear map to tap into your bar's full potential and avoid any spillage of profits.

Lastly, we reveal why visualizing your victories isn't just for athletes. In the high-energy world of bars, keeping your team's motivation on high is as crucial as the perfect pour. Learn how to transform your goal-setting into an engaging, team-wide spectacle with tactics like poster boards and creative tracking systems. We celebrate each win, big or small, propelling our collective spirits to new heights. So, let's get ready to clink glasses to your bar's success, as we guide you through setting goals that will not only measure up but exceed your wildest expectations. Cheers to that!

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Raise your glasses high—our 50th edition of the Bar Business Podcast is here, and it's a milestone worth celebrating! With heartfelt appreciation for your unwavering support, I'm dishing out a masterclass on snapping professional-quality photos and videos with just the smartphone in your pocket. Imagine transforming your bar's online allure with captivating visuals that beckon potential patrons to your doorstep. This episode is your VIP pass to marketing success, as I reveal how to harness the power of food and drink photography to skyrocket your establishment's digital appeal.

Picture-perfect burgers and glistening cocktails that leap off the screen don't happen by accident. This week, we're peeling back the curtain on the simplicity and precision behind those irresistible food shots. I'll show you how to set up for the ultimate capture, from employing the rule of thirds to selecting angles that seduce the eye. We'll shine a light on lighting, your behind-the-scenes hero, and its role in giving your shots a professional edge. For every bar owner who's ever wanted to convert "likes" into "walk-ins," the inside scoop on how to make every pixel count awaits right here.

Ready to elevate your food and drink snapshots from the mundane to the magnificent? I'm spilling the trade secrets that keep your vegetables looking lively and your drinks bubbling with charm—like why a pinch of salt could be your photography game-changer. And when we switch focus to bar marketing visuals, remember that the devil is in the details, from the strategic placement of your bottles to the energy beaming from your videos. Whether you're capturing the calm before the storm or the peak hour hustle, learn to craft scenes that narrate your bar's story, one frame at a time. Join me, and let's raise the bar—together!

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

From behind the bar, I've seen it all – the good, the bad, and the downright hypocritical. But what if I told you that the real secret to a successful bar goes beyond just the drinks and decor? This episode peels back the layers of the bar industry, revealing how a genuine mindset from leadership sets the tone for an establishment's culture and performance. As we navigate the evolution of the hospitality sector and the emergence of a new generation of employees, I emphasize the importance of authenticity and the rejection of hypocrisy. Prepare to have your perspectives on bar management shaken up as we discuss adapting to the modern workforce and creating an environment that fosters a flourishing bar culture.

Reflecting on my own transition from a zealous bar owner to a more measured and effective leader, I share the invaluable learnings of shaping personal values, vision, and mission over time. Crafting these guiding principles is more than an exercise; it's about embedding them into the very fabric of your professional and personal life. As we explore the power of a positive mindset, I stress the role of learning from challenges and using a set of deeply held values as a compass in your decision-making. Join us as we delve into the importance of articulating your 'why' and how it can transform your approach to leadership and life, all within the lively world of the bar business.

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Ever wondered what truly draws a crowd to their local watering hole? It's not just the promise of a cold beer or a fancy cocktail. Today's episode serves up a refreshing take on the allure of bars, tapping into the human need for community, belonging, and yes, sometimes an antidote to loneliness. We're not just quenching thirsts; we're fostering connections, and I'm here to reveal how understanding these profound motivations can revolutionize your bar's marketing tactics. By sculpting guest avatars that mirror our bar's ethos, we're not just selling drinks – we're curating experiences that resonate on a deeper level.

The heart of any bar beats strongest in its patrons, and this episode guides you through the process of distilling your ideal customer from the diverse crowd. It might seem counterintuitive, but we'll start by listing everything our bar isn't, shedding light on the essence of our unique appeal. Whether it's darts over pool or craft brews over cocktails, recognizing our specialties and the psychological intricacies that attract our clientele is key. We'll dissect the magnetic draw of our location, the specialty events that keep our calendar full, and the sometimes overlooked desire for social engagement that our bars satisfy.

Together, we'll explore a free workbook to define your bar's mission, vision and core values and create marketing campaigns that speak directly to each segment of your audience, like crafting the perfect haven for the hardworking blue-collar crowd. Join me, and let's raise the bar on what it means to run a successful, guest-centric establishment.

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Unlock the secret formula to a cocktail list that not only captivates your patrons but also boosts your bar's profile! We go behind the scenes of the mixology world, revealing the art and science of curating a cocktail menu that resonates with your bar's unique ambiance and delights your clientele. From the perfect number of concoctions to feature, to the essential variety your selection must encompass, this episode serves up invaluable insights for any bar owner seeking to stir up success.

Strap in as we navigate the balance between seasonal specialties and timeless classics, ensuring your drink roster appeals across the board. We’ll dissect the importance of catering to your local demographic and the pivotal role of your bartending team's skill set. No detail is too small—from the visual appeal that beckons a share on social media to the operational flow that keeps your staff in high spirits. Whether you're a neighborhood watering hole or a swanky lounge, this episode pours out strategies to craft a cocktail list that's not just a menu, but a profitable, palate-pleasing experience. Cheers to raising the bar on your establishment's mixology mastery!

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Ever been bitten by a bad review? You're not alone. But, review sites are much more than an annoyance that we can ignore. In this episode, we dive into the world of online review sites and how to use them for reputation management. Including the vital role these sites play in bringing new patrons through our doors and the undeniable sway they hold over our establishments' reputations.

We tap into some serious data kegs, including studies from Harvard and Berkeley, that show a star's difference can significantly fatten the till. The key takeaway? Negative feedback isn't just noise – it's an opportunity to refine our craft. I'll guide listeners through the maze of review management.

We explore the process of using reviews to polish our bars' reputations. Claiming your business page and responding thoughtfully to every piece of feedback transforms your online presence into a beacon for both old friends and new faces. I'll share my playbook for handling the good, the bad, and the ugly comments, ensuring that your responses resonate with prospective customers and demonstrate the kind of hospitality that will bring them in the door. Cheers to turning insights into action and online reviews into effective reputation management.

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Unlock the secret to a bustling bar and higher profits with our latest Bar Business Podcast episode, guiding you through the game-changing strategy of food-based happy hour specials. Imagine your patrons lingering for just one more drink, enticed by irresistible food discounts that perfectly complement your beverages. We'll dissect the numbers behind why offering mouth-watering deals on appetizers and snacks isn't just good for your customers' appetites—it's smart business. From navigating different regional liquor laws to boosting your bottom line, we've got the recipe for happy hour success.

Step into the world of strategic menu planning as we explore the most delectable and profitable food selections for your happy hour crowd. Fried, salty, and utterly tempting, these treats are designed to keep the drinks flowing. Discover how the historical roots of tapas can inspire your own promotional efforts and why complimentary snacks might just be your secret weapon in cultivating a vibrant bar scene. We'll share insights on creating a unique happy hour food menu that not only satisfies cravings but also encourages patrons to stay a little longer—and order another round or two.

To wrap up this masterclass in happy hour innovation, we focus on the art of promotion. Learn how to make your food specials the talk of the town with savvy marketing tactics, from eye-catching imagery to social media buzz. We'll cover the essentials of staff training, ensuring your team is as enthusiastic about the specials as you are, and the crucial role of SEO in making sure your happy hour stands out in a sea of online searches. Say goodbye to underwhelming promotions and hello to a happy hour that's not just memorable, but a magnet for profit and pleasure. Cheers to your bar's new chapter of success—tune in and toast to a happier happy hour!

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Unlock the secrets to a successful bar purchase with our essential guide to seven bar purchase considerations on the Bar Business Podcast. This week, we're spilling the beans on everything from navigating the murky waters of stock sales versus asset sales, to dissecting the real fiscal health behind those too-good-to-be-true financial statements. If you've ever daydreamed about owning your own bar or are knee-deep in the process, this episode is your roadmap to sidestepping the common pitfalls and sailing straight into profitable ownership.

Ever wondered how local politics can impact your dream of bar ownership, or what it really takes to get on your landlord's good side? Strap in for a deep dive into the elements that can make or break your bar venture. From the labyrinth of liquor licensing to the ins and outs of lease agreements, this episode is packed with expert advice to ensure you're not left high and dry when it comes to the nuts and bolts of purchasing a bar. Plus, we're serving up the need-to-know on navigating health codes, building regulations, and those all-important inspections.

And let's not forget about the backbone of any bar—the staff. We're breaking down the challenges you might face with staffing changes and dishing out strategies to handle the inevitable turnover. To wrap it all up, we share thrilling tales of caution, like that time the unexpected happened and equipment decided to take a sudden vacation. This episode isn't just about buying a bar; it's about thriving in the aftermath, so grab your notepad and let's raise a glass to your future success in the bar biz.

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Ever wondered how to ensure your bar isn't just surviving, but actually thriving? Strap in for a masterclass as we unravel the secrets to menu pricing that marry competitiveness with profitability. We kick things off with a step-by-step breakdown of how to adjust your prices in response to supplier cost hikes—a timely move as we usher in the new year. Discover the formula for setting margins that keep your business booming, all while navigating the complexities of ingredient costs through practical examples. Whether you're pouring a simple beer or mixing an upscale Paloma, I'll show you how to price with precision.

Let's talk strategy. In the heart of this episode, I put on my bar business coach hat and guide you through profit-boosting solutions that hinge on meticulous product costing. It's about more than just knowing what goes into that cocktail shaker; it's about understanding every cent and its impact on your bottom line. I'll take you through the differences in making a cocktail like the Paloma across various bar settings, emphasizing the substantial effect ingredient quality has on pricing. It's a deep dive into the nitty-gritty of cost calculation, and how that forms the bedrock of a successful pricing strategy.

Wrapping up, we venture into the art of setting a final price that not only makes sense to your customers but pads your profits. Learn why rounding up can safeguard against unforeseen losses, and why keeping an eye on the competition is crucial. I'll even dish out some insider knowledge on when to bend the rules on pricing to stay ahead of the game. So, pour yourself a drink and let's raise a glass to smarter pricing and higher profits.

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Are you ready to glimpse the future? Tune in for an enlightening conversation about the upcoming 2024 bar industry trends. We're talking martini resurgence, the potential rum comeback, and the need for innovative ingredients. It's clear that flexibility and a focus on local communities will be key for bars in the post-COVID era. And, for those who appreciate a good drink, but not necessarily the buzz, we're discussing the rise of low-alcohol and non-alcoholic beverages, sober months, and the emergence of wine-based cocktails.

The future of the bar business isn't all about the drinks though. We're chatting about the growing popularity of small plates and the need for more frequent menu changes. We also cover price sensitivity in the hospitality industry and the growing trend of house-made items—everything from salad dressings to non-alcoholic beverages. In this changing landscape, it's all about providing fantastic experiences at fair prices, and we'll discuss how bars can adapt to meet these challenges.

But we're not stopping there. We're delving into the broader industry and tech trends that could shape 2024 in unexpected ways. Will late-night activities decline amidst a cultural shift and increasing safety concerns? Is tech in the front of the house a thing of the past, or will it find a new home in the back of the house? If you're interested in what the future holds for the bar industry, you won't want to miss out on this episode.

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/