Picking up with our Best of Killer Innovation Series, we delve deeper into the art of making ideas reality by following a proper execution plan.

In this episode, we wrap up a series of shows we did on the innovation framework known as FIRE. We will discuss the part of the innovation framework known as execution. Execution is composed of making your best ideas into something tangible.

I have used the FIRE (Focus, Ideation, Ranking, Execution) framework for over 20 years, and thousands of organizations use it.

In my opinion, innovation consists of ideas made real. I constantly repeat one quote: “Ideas without execution are a hobby, and I'm not in the hobby business.” At this point, you've ranked your ideas, but need to figure out how to make these ideas a real innovation. Going into this, you won't know all of the answers. Expect a very messy process because there might not be a clear path from point A to point B.

It would help if you were adaptable and ready to learn things. It would be best if you innovated around the idea frequently. Be okay with an unexpected outcome, as the process is an experiment. Innovation projects have to be measured differently than a typical product development project. One of the measurements of success is learning throughout the process. Stay away from innovation antibodies. Innovation causes conflict, prompting these antibodies to come out. These include ego response (stepping on someone's toes), fatigue (people who have tried and failed at it before), no risk response (CFO or legal counsel), and comfort response (we don't need to change).

The first step to making an idea real is creating the pitch. The pitch is your way of telling the story around your idea, also known as strategic storytelling. The key is to tell your idea's story so that others see what life will be like when your idea is delivered.

The second step is to create the funnel. There are four funnel gates: market validation, customer validation, limited launch, and global launch. The key here is to convey that not all ideas will go forward.

I use the Michelle test. I would take a product we built at HP, bring it home, and leave it on the counter for my wife. She would take it out of the box and use it, giving it her honest evaluation. Because my wife is not a technology person, I would receive some solid feedback from a different perspective.

This week's show focused on taking all of your ideas and making them a reality. Many innovators have great ideas but struggle to find funding. There could be an issue with their pitch. Learn and readjust the pitch and understand all the elements that go into it.

When Steve Jobs and Apple worked on the iPhone, the product was ready three years before the launch. They knew they needed to wait for a faster processor and another generation of touch screens. They had the discipline and patience to stay, which paid off in the long run.

I used the lean canvas to help my team stay on track and focused. The innovation lean canvas is in place of a typical plan. It is an overview of the critical areas at a glance, which frequently updates as the product evolves.

Check out the Disruptive Ideation Workshop here to teach your team the FIRE framework.

If you are interested in learning more about execution or want information from previous shows, check out all the free downloadable material I put together here.

To learn more about the art of making ideas reality, listen to this week's show: The Best of Killer Innovations: The Art of Making Ideas Reality.