How amazing is it that a computer program can whip up blog posts, email campaigns, social media captions and more in the matter of seconds?

How amazing is it that some small business owners are outsourcing their ENTIRE marketing department (blog posts, email campaigns, social media captions and MORE) to Chat GPT?

The real reason this is amazing is NOT because of the "quick fix" that Chat GPT provides... the reason this is amazing is because the small business owners who DON'T hand over the reins of their entire marketing to Chat GPT will actually see massive success over the next 12 months.

Here's what I mean:

Your customers, your email subscribers, your followers, your blog post readers, and the rest of the human population can subconsciously tell when a piece of content was created by Chat GPT.

That's because Chat GPT is not a human. It's kind of obvious when you really think of it.

And when small business owners rely on Chat GPT for all of the WORDS in their business (aka the marketing in your business), they are removing the human aspect of their business. And one of the main reasons small businesses actually become success is BECAUSE of the human aspect - that is now being removed!  

Unfortunately, what will happen to those small business owners is that their audience will get desensitized to their content... which means they will stop reading. Soon engagement goes down, email open rates go down, website visits go down, and once you lose people, it's pretty dang hard to get them back. 

This is what Chat GPT truly is leading to.

If you are one of the small business owners who doubles down on AUTHENTIC, human to human marketing during this time when most are looking for an easy way out and quick fix, you will see incredible success.

And that's exactly what today's podcast episode is about. And if you didn't catch on just yet,  this podcast episode is a little bite of satire.  You're welcome.