The Big Impression

By The CurrentBusiness Entrepreneurship Marketing Careers

The Big Impression episodes

July 19, 2023 Expedia’s Rory Paterson on the value of destination marketing
Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
16 min
July 12, 2023 Cadillac’s Melissa Grady Dias on the drive to become an entirely EV brand by 2030
Cadillac CMO Melissa Grady Dias, who dreamed of working in advertising as a kid, talks about marketing our way to a future of electric cars. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
19 min
July 05, 2023 Snap’s Doug Frisbee on staying at the forefront of AR
Snap’s Doug Frisbie joins The Current Podcast to talk about how the company is leaning into AI and how social media’s move to mobile changed advertising forever. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
21 min
June 28, 2023 Time Out’s Stacy Bettman on giving readers access to local treasures
Time Out CEO Stacy Bettman shares how the company is a global publisher that focuses on being local experts, its transition from print to digital, and how she views AI's potential future impact.
Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
21 min
June 21, 2023 Paramount+’s Domenic DiMeglio on pioneering the FAST space
We sit down with Paramount Streaming’s EVP and CMO, Domenic Dimeglio to talk about what’s next for Paramount+ and Pluto TV, where the company is focusing its bets, and how they’re looking to boost revenue this year. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
20 min
June 14, 2023 Klarna’s David Sandström on disrupting “one of the most hated industries in the world”
Klarna CMO David Sandström goes in-depth on being a disruptor in the financial services space and the company’s campaign with Snoop Dogg. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
21 min
June 07, 2023 Canva’s Zach Kitschke on harnessing AI to advance products
Canva’s CMO Zach Kitschke joins The Current Podcast to share how the brand is innovating with AI, its journey to becoming a global giant, and why design literacy is increasingly important. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
20 min
May 31, 2023 Gymshark’s Noel Mack on achieving virality with a pandemic deal on a Times Square ad
Noel Mack, Gymshark’s chief brand officer, shares the inside story of the brand’s ultra-viral Times Square ad and why community is a key tenet of the fitness brand. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
26 min
May 24, 2023 Uber’s Lee Walsh on leaning into local experiences
Uber Global Head of Media Lee Walsh breaks down why he thinks Uber is the ultimate local product as well as advertising conditions across the globe. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
25 min
May 17, 2023 Pereira O’Dell’s Robert Lambrechts on the importance of creativity
Robert Lambrechts, chief creative officer at ad agency Pereira O’Dell, goes in-depth on creativity versus leadership and how AI is impacting the ad world.
Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
24 min

About The Big Impression

From the publisher's feed

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to…