The Big Impression

Leading the company’s global marketing strategy, including how it shapes its brand identity, is Lisa Perlmutter. Perlmutter has been at Brilliant Earth since 2019 and joins The Current Podcast to break down why the brand strives to be a part of the customer journey past the point of purchase. Dive into more insights and inspiration from leaders in ad tech:

https://www.thecurrent.com/

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Ajinkya Joglekar, Sling’s SVP of marketing, breaks down fragmentation in streaming measurement and why giving customers flexibility is paramount. Dive into more insights and inspiration from leaders in ad tech:

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Edward Jones, the Fortune 500 financial services firm that serves over 8 million clients, celebrated 100 years in business in 2022. The company began with the mission of giving Midwesterners access to financial markets, even though they were thousands of miles from Wall Street.

Edward Jones’ Chief Experience and Marketing Officer Tim Rea, who has a wealth of experience from roles at Office Depot, The Hershey Company, and Proctor and Gamble, shares his advice to young marketers on The Current Podcast. Dive into more insights and inspiration from leaders in ad tech:

https://www.thecurrent.com/

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Retail media is on the tip of every marketer’s tongue this year. Cara Pratt, Kroger’s SVP of retail media, launched the Kroger Precision Marketing media network in 2017, pioneering the use of retail media. Pratt joins The Current Podcast to talk about how her team of data scientists can tap in to purchase data from 60 million households to create more personal experiences for shoppers. Dive into more insights and inspiration from leaders in ad tech:

https://www.thecurrent.com/

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After seeking Chapter 11 protection in January 2021, Cici’s Pizza needed an injection of life. That’s where new owners and a new CMO came in. Stephanie Hoppe joined as CMO of the pizza brand in February 2022, focused on getting Cici’s back to its roots. The company, which opened in 1985 and has over 300 restaurants in 30 states, strives to be family oriented while providing great value with its unlimited pizza buffet. Hoppe says dialing back in on those key ingredients set the table for success. 

“People were ready to come back in,” Hoppe says on the season 5 premiere of The Current Podcast. “There’s so much nostalgia with this brand. People remember taking their kids. Kids remember, and now they have children whom they want to take to the Cicis experience.”

Those brand marketing efforts showed instant success, with Cici’s seeing double-digit increases in sales the past two years. Now, just two years after the bankruptcy filing, Hoppe says the company’s next big step is opening more locations to keep giving people the pizza experience they want. Dive into more insights and inspiration from leaders in ad tech:

https://www.thecurrent.com/

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Zulily marketing exec Denise Jaeschke discusses the evolution of the Zulily brand, growing its network of mom influencers, and how the brand’s mission ties into her childhood in Ecuador. Dive into more insights and inspiration from leaders in ad tech:

https://www.thecurrent.com/

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Haleon U.S. CMO Katie Williams talks about building the brand after GSK split its consumer health care business into Haleon, which includes brands like Advil, Theraflu, and ChapStick.

Dive into more insights and inspiration from leaders in ad tech:

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Mint Mobile’s CMO Aron North hops on The Current Podcast to share the secrets of how the wireless provider has been able to burst on the scene, working with Ryan Reynolds, and why North thinks risk and failure are necessary for success. Dive into more insights and inspiration from leaders in ad tech:

https://www.thecurrent.com/

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Hyundai CMO Angela Zepeda shares her story of being the first female C-suite executive for the South Korean company, how the brand is attracting a younger audience, and how she is marketing Hyundai’s impressive fleet of electric vehicles. Dive into more insights and inspiration from leaders in ad tech:

https://www.thecurrent.com/

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REI’s Chief Marketer Vivienne Long breaks down the importance of providing shoppers with an experience in physical stores that they can’t get by solely shopping online, and how the brand’s strong values inspire and drive its marketing strategy. Dive into more insights and inspiration from leaders in ad tech:

https://www.thecurrent.com/

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