How Writing One Book Launched a Multi-Million Dollar Coaching Career

In this powerful talk, Coach Micheal Burt reveals the true origin of his rise to becoming a Person of Interest. What was the catalyst? Sitting down to write his very first book.

Coach Burt takes you deep into the journey—from coaching high school girls' basketball with lessons pulled from Stephen Covey's "7 Habits," to crafting books that turned into income-generating assets, to speaking in front of the Final Four and coaching CEOs. You'll hear behind-the-scenes stories of how one self-published book sparked unexpected opportunities, including paid seminars, consulting gigs, and a speaking career that snowballed.

You’ll learn:
- The real power of writing a book (and why most fail to sell even 5,000 copies)

- How to monetize your message and turn a book into business

- Why best-seller titles mean nothing without real impact

- The difference between blue-collar vs. white-collar coaching opportunities

- The simple, undeniable truth about motivation: most people just need help showing up

This isn't just a story about writing—it's a blueprint for turning your ideas into income, and your passion into a platform.

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources

Coach Micheal Burt breaks down the exact mindset and decisions that took him from being a high school basketball coach to building a multimillion-dollar coaching empire and launching the $10M vision known as The Greatness Factory.

Coach Burt shares how identifying your hard skill—the one thing you do better than anyone else—can become your most valuable asset. He explains why most people are stuck fishing for bluegill (small wins) while others are out in deeper waters chasing blue marlin (big exits and exponential returns).

You’ll learn:
- Why your past is your most valuable currency
- How to identify your true unique ability
- The meaning of prey drive and how to activate it in yourself and others
- The 3 ways to handle a business vehicle that no longer serves your goals
- What makes an opportunity truly “Level 10”: enjoyable, profitable, and meaningful

Whether you're an entrepreneur, coach, or high performer seeking your next big breakthrough, this talk will force you to ask: Am I using my skills in the highest possible way?

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources

In this live Whiskey & Wisdom session, Coach Micheal Burt sits down with legendary Nashville real estate developer Tony Giarratana—widely credited with reshaping the skyline of downtown Nashville. In this powerful conversation, Tony shares the untold stories behind raising billions in capital, getting rejected by 68 banks, and betting on bold ideas no one believed in—until he made them real.

You’ll hear how Tony turned vision into action, what he looks for in the perfect investor, and why persistence is the ultimate edge in business. From the early days of developing the Cumberland to landing deals with billionaires and global banks, Tony drops hard-won wisdom on leadership, capital, and long-term thinking.

Coach Burt and Tony also discuss:
- What it takes to raise capital when no one believes in your vision
- The difference between good and bad money—and why not all capital is good capital
- How preparation and self-critique lead to confident execution
- Why negotiating starts with shared goals, not ego
- The mindset required to keep going after dozens of rejections

This is a raw, unfiltered look at what it takes to build something truly great. If you’re in business, real estate, or chasing any bold vision—this is the episode you didn’t know you needed.

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources

In this explosive episode with Devin Ramos, Coach Micheal Burt breaks down the real reasons people stay stuck—and how to break free into massive growth. He explains the psychology behind why most people never take a quantum leap, and the tactical steps he used to go from broke basketball coach to building a coaching empire, founding a private equity firm, and raising capital for multimillion-dollar deals.

Coach Burt introduces the “A to B” framework, explains how Prey Drive is the missing ingredient for most entrepreneurs, and lays out what separates amateurs from pros: action, not just intention. From psychological flexibility to capital-raising influence, this is a masterclass in mindset, execution, and momentum.

You’ll learn:
- Why most people are stuck in survival mode
- How to activate your Prey Drive and move fast
- Why stubbornness is a liability past a certain level
- The truth about momentum vs. money
- What it takes to earn a seat at a bigger table

If you’re ready to break out of comfort, build true influence, and make bold moves that create real wealth—this episode is for you.

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources

In this powerful conversation with Devin Ramos, Coach Micheal Burt breaks down the true meaning of Prey Drive—your internal instinct to pursue greatness. From his early days as a championship basketball coach to building multiple successful businesses, Coach Burt shares how he learned to activate this primal force within himself and others.

Discover why amateurs wait for motivation while pros create momentum. Learn why “because goals” outperform vague “find your why” advice. And hear how Coach Burt transitioned from survival to quantum leaps—building influence, raising capital, and creating expansion everywhere he goes.

This episode dives deep into:
- How to activate Prey Drive in yourself and your team
- The mindset shift from comfort to relentless pursuit
- Why Because Goals will keep you moving when motivation fades
- Building reputational capital to attract investment
- Why expansion requires calculated risk and proximity to greatness

If you’ve ever felt stuck, this episode will reignite your ambition and show you how to take action—even when you don’t feel like it.

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources

Coach Micheal Burt delivers a high-octane masterclass on what it really takes to explode your real estate business, drive massive referrals, and break free from incremental growth. This session goes far beyond surface-level advice—it’s a deep dive into high-performance psychology, tactical sales execution, and creating quantum leaps in income and impact.

Coach Burt unpacks why most agents fail to follow up, how to activate your “prey drive,” and the daily rituals that top performers use to stay motivated, focused, and profitable. From converting a $9.95 book purchase into a $200,000 coaching contract to outlining his five-part sales system, this is not just a pep talk—it’s a playbook for domination.

If you’re ready to touch more people, close more deals, and build a life of abundance through real estate and strategic investing, this session is your starting line.

Key takeaways:
- The “A to B” method to close any prospect
- How 7–15 touches convert 80% of your leads
- Turning small transactions into six-figure clients
- Five daily revenue-generating actions Coach Burt never skips
- Activating your prey drive using fear, environment, and exposure
- Using events, books, and strategic follow-up to raise millions

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources

Coach Micheal Burt shares the raw, unfiltered truth about what it takes to dominate in real estate—and in life. From coaching championship basketball teams to building a multi-million dollar real estate empire, Coach Burt breaks down the exact systems he used to help agents go from 35 deals to 219 in a single year.

You’ll learn why most real estate agents stay stuck, how to break free from “incremental thinking,” and the mindset shifts needed to multiply your production. Coach Burt reveals the blueprint he used to build a high-profit coaching business, acquire $25M in real estate, and raise $20M in private capital for large-scale projects—all by mastering lead generation, follow-up, and engagement.

Whether you're stuck at a plateau or aiming for the top 1%, this session will challenge you to think bigger, execute smarter, and adopt systems that actually scale. If you're ready to stop playing small and start building wealth, this is your wake-up call.

Key takeaways:
- Why most agents don’t know how they actually get leads—and how to fix it
- A framework to multiply your real estate sales using probability and playbooks
- How Coach Burt used business profits to buy $25M in real estate
- The steps he took to raise $20M and enter large-scale commercial deals
- How to build a team of young producers doing 50+ deals a year

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources

Coach Micheal Burt breaks down what it truly takes to WIN in life, business, and leadership.

Speaking from the heart of The Greatness Factory, Coach Burt shares the untold story of how he built a powerhouse coaching business from scratch—after 13 years of leading a women's high school basketball team to 7 state championships. From $50K a year and a green Bonneville to closing multi-million dollar deals, Coach Burt reveals the mindset and prey drive that made it all possible.

You'll learn:
- Why Prey Drive is the missing ingredient in 99% of professionals
- The 4 parts of personal activation: Body, Mind, Heart, Spirit
- How to reignite your hunger and never go complacent again
- Why “motivation” is not a feeling, it’s a skill—and how to trigger it daily
- The difference between playing to win and playing not to lose
- How Coach Burt turns skill into scale—coaching top producers, scaling teams, and landing equity deals

This isn’t just motivation—it’s transformation. If you’re ready to activate your greatness and unlock your next financial level, this is the mindset reset you’ve been waiting for.

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources

She was burned out, overwhelmed, and running on fumes.

Now she’s leading a few hundred agents, expanding offices, and building one of the most respected cultures in the insurance business.

In this episode of America’s Coach, I sit down with Stacy Murphy of Absolute Best Insurance — one of my top coaching clients — to break down how she went from field work to full-scale leadership without losing her mission.

We cover the turning point, the mindset shift, and the system she’s now using to scale with purpose.

Here’s what you’ll take away from this episode:
- Why most agency owners never truly scale — and what to do instead
- The exact shift that helped Stacy go from burnout to building
- Her playbook for recruiting, training, and culture-building
- How she plans to make a $40M+ partial exit
- What makes her team excited to show up and sell every day

Whether you’re building an agency or running solo, this episode will change how you think about growth, team dynamics, and long-term wins.

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources

I sat down with the man who changed the skyline of an entire city — and trust me, you’ve never heard a story like Tony Giarratana’s.

From getting squeezed out of his own $250K deal to becoming the developer behind Nashville’s most iconic towers, Tony doesn’t just build buildings—he builds legacy. In this exclusive interview, I get the full breakdown of how he bet on himself, got rejected, and kept going until the city had no choice but to pay attention.

Want to know how real developers think? How deals fall apart, then come back even bigger? Or how one conversation with a mayor flipped everything?

We cover all of it.

Inside this video:
- How Tony went from leasing office space to shaping a city
- The deal that nearly broke him — and what he learned
- Why big vision beats big money every time
- What separates real developers from guys who just talk deals
- The mindset it takes to push through politics, risk, and betrayal

If you're ready to think bigger, build stronger, and go deeper… this is your blueprint. Let's go.

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Events:
https://www.coachburt.com/events

Masterclass:
https://offer.coachburt.com/preydrivemasterclassregister

Hire Me To Speak:
https://www.coachburt.com/hirecoach

Check out my Books:
https://www.coachburt.com/resources