You can find plenty of strategies and hacks about “How to reach your key demographic” or “How to find your ideal customer”, but the biggest problem is most people tend to skip over this one fundamental piece of all marketing. It’s the thing that separates the successful from the struggling. It’s the thing that removes all obstacles between you and your customer. It’s what you can’t afford to miss. Hear what it is in this week’s marketing truck talk with Trevor. Visit  for the entire series.

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