Last week, myself and the two other BusterBox co-founders were invited into Meta HQ in Dublin for a full day of marketing strategy sessions focused on 2025.

We got a behind-the-scenes look at what’s working right now—and the biggest opportunity to lower customer acquisition costs in 2025 is clear: Reels.

In this episode, I break down exactly what we learned, how to take advantage of this shift, and what you should start doing now to get ahead of the curve.

If you’ve got a question you’d like answered on the show, head over to www.SubscriptionBoxResources.com, join the FREE Facebook group, and drop your question in there!