In this episode, Allyson shares her go-to strategy for getting more visibility without the stress of hosting your own events: borrowing someone else’s audience.

Whether you’re introverted, booked solid, or just not in the mood to plan an event from scratch — this method is simple, collaborative, and totally doable this week.

✨ Why you don’t have to host your own event

• Leverage other people’s audiences who already gather your ideal clients

• Think: boutiques, gyms, yoga studios, coworking spaces, mom groups, local markets, and more

✨ What to say when asking to join an event

• “Hi, I’m a local esthetician and I’d love to support your event! Could I set up a small table to share my services and offer a giveaway?”

✨ What to bring to your booking table

• Service menu or QR code to book

• Discount cards or giveaway entry

• Optional: spin wheel, treat samples, or booking incentives

✨ How to follow up (so leads don’t go cold)

• Use a clipboard, iPad, or QR code to collect names, emails, and phone numbers

• Within 24–48 hours, send a message:
  “It was so great meeting you at [event name]! You didn’t win the giveaway, but I’d love to offer you this special spot…”

✨ Why this works:

• This is low-pressure, high-impact marketing

• You’re getting in front of warm leads who are already showing up

• It turns awkward selling into genuine connection