We sat down and had an awesome talk with Sierra Shafer, former editor-in-chief at Powder Magazine, and current editor-in-chief at Ski Magazine. Eric, George, and Sierra looked back on some epic Powder Weeks weeks, and dive into Sierra’s transition going from the end of Powder to almost immediately taking on the editor role at Ski Magazine, another major pillar in the ski media landscape. We get into some of the changes going on at Ski Magazine as well.

We sat down to chop it up with industry legend Matt Sterbenz. We get into his mindset behind launching 4FRNT and the journey that the company would take over the next 15 years. Sterbenz tells some awesome stories about the days of being both an athlete and a young entrepreneur at the same time. In 2017, 4FRNT sold to Jay Levinthal and Sterbenz started WNDR Alpine. We wrapped up the episode by getting into all the cool stuff that he's got going on at WNDR and beyond.

We sat down with George Michaelsen to talk about some of the major changes that we’ve seen at The Ski Monster over the past few years, reminisced about the early days of grinding as new business owners, and chopped it up about our favorite thing to chop it up about... Skiing.