On today’s episode, we’re talking about the fact that brands have gone overboard — nay, completely lost the plot — with some of these collaborations. From Velveeta's latest partnership with Nails Inc. to Fashion Nova's run at the beauty game, we're discussing why we perhaps the ideas have run dry. Things we're loving this week include Guide Beauty's partnership with Selma Blair and the incredible wig work on Stranger Things, c/o hair department head Sarah Hindsgaul. We'll dive into specifics, so tune in!

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Read our stories:

Britney’s Wedding Makeup Breakdown via Allure

Sara’s Review of WhatTheFoundation via Refinery29

Eleven’s Hair in Season 4 of Stranger Things is a Wig via Allure

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