Join hosts Bella and Douglas as they explore how Juan Moreno revolutionized the dairy genetics industry through innovations in gender-sorted semen technology and genomic testing. From his early days on a Colombian cattle farm to becoming the 2025 World Dairy Expo International Person of the Year, Moreno’s journey exemplifies how purposeful disruption can transform an entire industry.
Introduction
• Introduction to Juan Moreno as the “Steve Jobs of dairy genetics”
• Explanation of the “bull in a china shop” metaphor as it relates to Moreno’s career
From Colombian Roots to Dairy Innovation
• Moreno’s early life on his family’s Colombian cattle operation
• Education at Ohio State University (Bachelor of Science in Dairy Science)
• Graduate work in Reproductive Physiology at Texas A&M University
• Founding of Sexing Technologies (ST)
Breaking the Traditional Breeding Paradigm
• How gender-sorted semen technology revolutionized dairy breeding
• The science behind separating X and Y chromosome-bearing sperm
• Development of flow cytometry techniques with 90% accuracy
• Challenges faced in developing and implementing the technology
Expanding Beyond Gender Sorting
• ST’s expansion into genomic testing, whole genome sequencing, and bioelectronics
• Introduction to EcoFeed technology for improved feed efficiency
• Economic and environmental benefits of feed efficiency innovation
Practical Applications for Dairy Farmers
• How farmers can implement genomic testing on their operations
• Economic breakdown: $30 testing investment vs. $1,400 in potential savings
• Customized genetic selection for different farm priorities and markets
• Moreno’s rejection of the “super cow” concept in favor of tailored genetics
Building a Global Enterprise
• ST’s expansion to 60 sperm-sorting facilities across 20 countries
• Management of seven bull stud farms globally
• Strategic acquisitions including Trans-World Genetics, Taurus, TAG, Cogent, and Inseme
• Launch of STgenetics and merger with Select Sires
Building Bridges Between Academia and Industry
• Moreno’s creation of employment pathways for Ohio State graduates
• STgenetics’ internship programs for agricultural students
• Company employees serving as adjunct faculty at universities
• Providing access to STgenetics facilities for academic research projects
Industry Impact and Environmental Concerns
• 30% of worldwide semen sales now using ST’s sex-sorted technology
• Addressing global food security challenges through improved genetics
• Balancing innovation with consumer perceptions and environmental concerns
• Recognition through the Innovation in Climate Action award (2024)
Leadership Style and Recognition
• Moreno’s “open-door policy” and non-hierarchical management approach
• Hands-on leadership connecting industry needs with scientific solutions
• Recognition as one of the “100 COLOMBIANOS” (2013)
• World Dairy Expo International Person of the Year (2025)
• 78 patents for innovations in reproductive technologies and genomics
Future Directions and Ethical Boundaries
• Focus on global food security and environmental sustainability
• Moreno’s stance against genetic modification in favor of natural selection
• The importance of consumer trust and perceptions in agriculture
https://www.thebullvine.com/dairy-industry-professionals/bull-in-a-china-shop-how-juan-moreno-turned-the-dairy-world-upside-down/