Behind the Review

The Business of Creating a Cultural Exchange


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Creating a business isn’t always about the endgame of selling a product. For Clinton Jones, owner of Magnum Opus Hair Salon in D.C., it’s about creating a cultural exchange. In this week’s episode we take a look at the journey of Yelp reviewer, Diane M., who went seven months without a haircut in the pandemic, turned to Yelp to find a new local business and came out the other side with a growing discussion - in addition to a stylish cut.

Magnum Opus Hair Salon: https://www.yelp.com/biz/magnum-opus-hair-salon-arlington Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

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Behind the ReviewBy Entrepreneur Media, Inc.

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