Juliet Elliot is a pioneer in online cycling content creation.

She started with the blog 'Bikes 'N' Stuff' then shifted to Instagram and now her focus is mainly on Youtube where she has over 100 thousand subscribers. She posts new videos weekly and her style and enthusiasm are infectious.

We talk about how she got started in cycling through love of fixed gear bikes, and how she has made a career of her passion for riding.

Link to her blog: https://bikes-n-stuff.com/
Link to Juliet's YouTube channel: https://www.youtube.com/@JulietElliottsChannel

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter



Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter

The British clothing brand Milltag went into liquidation earlier this year. In my conversation with Pete Kelsey, co-founder of the brand, we talk about the headwinds that the brand faced after Brexit and the challenges of running a niche clothing brand in Europe.

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter



Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter

If cycling is anything, it's insular. There is a real reason for this. To be successful in the cycling business, a genuine passion for the sport is required.

Nowhere is this more true than in cycling media.

Cyclists that consume this media can smell if you are coming from a place of honesty or not. Cycling, especially road cycling, is really a niche sport.

Therefore to be part of this community you have to speak the language. No poseurs allowed!

I spoke recently with Bikerumor founder Tyler Benedict about how this passion was the recipe for success of Bike Rumor.

We spoke about the meteoric rise of the popular cycling tech blog, his decision to sell the business, and the current state of cycling media.

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter



Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter

David Van Orsdel is an ex-professional cyclist and has a content marketing agency that specializes in cycling. David is originally from Minnesota and lives in Lucca, Italy. In our conversation we talk about how he ended up in Italy riding bikes. We also discuss the state of content creation in the cycling industry and the challenges of creating unique content with limited resources. And how Rapha has impacted content creation style in across the cycling industry.

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter


Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' Newsletter